Welcome back. I cannot explain how excited I am how happy I am how thrilled I am. That I can be sharing this secret weapon this secret secret secret procedure technique. The secret tip, the super secret trick with you right now. So the funny thing is you are staring at it. Right I'm gonna leave you a few seconds to try to figure out what it is Oh, the the secret What could it be?

The structure. The secret to writing content marketing articles is the structure. Once you have a great structure, the article practically writes itself. Let me show you. What is the one thing the one problem that we've all as writers been facing as writers, right as a problem that we've had this, we were just here in the blank page. We don't know what to write grey articles starts with a crappy draft, right?

That's just words like these are just eight words. How could I? How could it possibly stretch this to 1000 2000? Right, right. Let's write another sentence. Perhaps by then.

Inspiration will come. Right. So how are we doing? Oh, great. Now, now we are at 18 words. It's still very far away very, very far away from 1000 or 2000.

Right? That's crazy. It's just, this is not a way to work with with words were articles. That's not how we do it. This is not how professionals produce art. It goes right?

If you want to be perceived as a professional, if you want to be paid as a professional or an expert, or someone who who's a specialist, you should definitely have a structure, not for a article not for another article for all your articles. Now, that structure shouldn't be the same. I'm not saying you should have a single structure for all of your articles. But your article, no matter the topic, no matter what keywords you're trying to implement, no matter the team have it. You should have a structure without the structure, everything crumbles. And I know you say Oh, it's just if only it were that easy, but it is it is because if you haven't, if you haven't tried it, if you haven't used it before, like a real structure, well then it's not really true.

You're just not you haven't really tried though. So let me let me tell you, I mean, just dive into this bit, a bit. For a bit more in depth, I sort of discovered this technique. I've used it myself. And I've looked at other articles, and I've seen this to be true. It's, it's hard.

I was in a state where I was the same. I was looking at this thing. Oh, man, I should, how could I stretch this out? Right? I was working as a freelance blogger for a while. And I was paid on a, like 1000 to 2000 word basis articles.

So I needed to know this, stretch it out, but write those articles and how can I do it? Because I mean, it's, I know maybe the let's say the topic is courses, right? And then I go, Well, I'll write something or I'll research something online. So okay, now I know a little bit about courses and then I know there's, I know, I should have an intro and perhaps an outro but like what comes in the middle should I talk about pricing courses? Should I talk about the most popular courses? Should I talk about how courses are billed?

And sure it's it's a lengthy process. But remember this is this is only a beginners course and hopefully other people who who will come into this course and learn will be able to learn something because if you're not using the structure, then something is is definitely wrong. You're not really paying attention to sort of how content marketing works, I guess so you should act like a professional from the get go. Now, that doesn't mean the structure will help you write amazing write articles from the get go. Right? That doesn't mean but but it will set you up for success.

Right? Have you ever seen Have you ever seen an action movie, right? an action movie who that was just just plain bad, like the action was bad, the dialogue was bad, but coming out of it. You had fun Great. So there were some scenes that worked. Maybe some things that didn't work.

But on the whole Have you? Have you never seen? Have you ever seen a movie that just worked together even though like things in it didn't really merge didn't really connect? Right? Because it had the structure? Right is, I don't know, let's say the, the person, the hero who, who had all of the weapons and all of the abilities and the good life and all of those was were taken from him right from the get go, then go Oh, no, wait, what's what's going on?

And then the situation resolved itself and, and he gets the girl in the end, right? We're sort of happy like that. Because Because our brain wants us wants us to think that way wants the hero to succeed. So we'll we're already working with people's brains. If we if we use the structure that people are used to, right, then they will say okay, I know what the next thing is, or I know How this should work to working with a structure is the one thing that I believe differentiates experts from people who just block in their free time and see this as a hobby. So let's look at the structure for this course.

So you have the intro, we have the tools, we have the secret weapon, have the examples, we have the outro. This is, this is pretty much how I work on courses on articles. It just helps me create so much faster and so much easier. And notice how I've had this sort of pyramid type structure. What do I mean by that? Well, in the intro, give you a little bit of information about what's going on.

Then I go into specific about how there are some specific tools that you should be using, right. I don't just give you the secret pool. weapon in the beginning, right? That's, that's like how an actual movie if an actual movie would have the big fight scene, just like five minutes into the movie doesn't make sense. You have to have a build up to it right? So a bit of information, bit more information and that's talking really specifically.

And then something that really draws your eyes the whole thing right there's what could it be I want to know I want to learn. And then once you've learned right, not saying you deflect attention, you just try to add more proof to it. So look, in the next sections right after we finished this crucial one, right? If there's one thing that you should remember, it's this, use a structure for your content marketing articles. Once we finish this section, we will talk about examples. We will have two different articles, we will look at how structure helped me conceive that article, even even with an article that I had no idea what to write about.

That topic like no idea only, just nothing, right? And I know you've been in that situation before and it turned out to be one of my best articles yet, just out of the bat, right? One of the best because I used structure and I thought about it like a person who would read or write. And obviously the outro in the intro is giving you information about what you're going to read the outro should be I try to usually and and my courses with something along the lines of Oh hope you have fun. You can contact me and you can share right you can share your your articles or your the way you've used the information in this course in this article, share with me in the comments or via email and so on and so forth. Because Because I do want people's feedback.

I am interested in how people are using this information. I don't just put it out because hey, I'm such a nice guy. I like to meet people. I'm interested in how people are using it, I like to improve myself. And I would love for the same to happen with this course. Now let's go back to the articles for a bit.

So an an article that I would typically write would have such a similar section. And it depends on the amount of words that we need to write, right? That's just plain English. That's how I think about things. If it's a 2000 word article, then perhaps I will need to have, let's say 16 sections, right? intro definitely need those.

And then I tried to do this. It might seem weird at the beginning, I'll explain in a second. So it's a 16 sections. And the reason I do this because I want to see the structure itself, so I need to fill this out right to fill this out. I usually don't have it like this all the time. Sometimes I have it as the section title and then a few words just get me started.

Other times I just have it like this as a structure, right? So let's say we would be writing an article on ninjas. I swear to God, this is just off the top of my head. Hopefully it works. This is not recursive. So there's something there's intro about, I don't know what you're gonna, what you're gonna read about in this article about ninjas.

What could we think about ninjas? what we think about as sort of the first real sexual maybe myths, myths about ninjas? Right, then let's see Mythbusters ninjas, ninjas vs pirates. We just we're just spitballing here for a second. ninjas vs pirates, geography maybe. Let's say Ninjas in media Ninjas in let's say comic books.

Ninjas in the movies, training ninja weapons. Famous ninjas maybe? What else? So we've reached we've got about 10 right now. So let's say we need about five more about geography, let's say history, right? We've got 11 less, we just need four more.

Women need jobs, right. That's something unexpected Let's say women injures books I guess books maybe add this additional resources I will add this to a lot a lot of courses additional resources and all we need is just two more two more elements here what else what else could we add for women injures kidney? Yes Maybe? Sure let's try that kid ninjas. And we need one more weapons Do we have weapons we did. Training geography myths kidney injures Famous ninjas.

Maybe like ninja video games. So there we go. That's one way of structuring an article about ninjas. Right. And these sections are definitely not the final that I would use probably not in this type of not in this order. But you know what the great thing about it is in the beginning, all we were staring at all we were doing is staring at a blank page.

I have no idea about ninjas like none. I know they're from Asia. I know they dressed in black. I know they have some weapons, and that's pretty much it. But even even if I did not know about ninjas, I was able to pull up right create this structure, this 15 point structure on hinges on a subject I knew three things about, right. So now think about some situations where you want to write a content marketing article or something that you do know something about, let's say email marketing or content marketing or course creation or content repurposing or podcasts, right.

Mean different things. Well, it's just easy. You pick an angle, then right? You pick an angle, you pick a target, and then you create the structure. Right? You just you do research, you create your structure.

And then you just actually write the article itself. And that's why I'm saying in the beginning, if you if someone told you Hey, man, write me a 2000 word article on ninjas should go off. I just don't know where to start. But you do now you do. You're just you've had these. Great, you just had this created a matter of minutes.

Look at this. We're already 40 minutes in for you. words in right? made some are ninjas. Let's Let's go. Let's go a bit further talk about the myths surrounding ninjas black magic geography, men training, etc.

Talk about what you will read in this article and why it's important. compare the two perhaps using funny videos or images. Where did ninjas come from? How are they portrayed in comic books, what are some famous ninja movies documentaries? Maybe? How do ninjas train?

What are classical? What are typical ninja weapons? Are there any famous real life ninjas? What's the history behind the name and the concept or Were there ever any women ninjas? Why can children become ninjas? What are some good ninja video games?

Off for more resources about ninjas, and Ninja culture? And of course, try to end the article on a happy note. Right? always useful, and then ask the readers to share their stories slash thoughts in the comment section. So why did I do this? Why did I Have all all of these sections written?

And then why did I actually explain how to write these? What the Add descriptions to each one? Since we're not, we're not thinking about making these, the final sections? Well, it's a very simple answer, right? Once we've done this, we've actually fleshed out our structure even more. So the blank page is no longer fear.

Right? We started off with zero words, we started off with just we did not understand what ninjas are, how where they come from, we still don't know. But we know how to structure the article to answer those questions. Because the questions are how you will be structuring your article right based on how leaders actually read. And nowadays, right and this is important related to the structure the secret weapon, people don't Read anymore. People can text.

And when they do scan text, you want them to scan in the right way. So you'll give them a bit of video games, which is not really serious stuff. You do give them perhaps a few titillating images of women ages, which do also add the meat of the article, right? Give them history. You give them training, give them weapons, you give them geography, you give them myths. So you do end up with a well rounded article.

Right? And now, you you started this journey we started together, we had zero words, we had zero ideas about how to write how to structure we had a blank page. And now look at this 153 words. And let's say the article will be 2000 but guess what, you just you've just quote, you know, 5% of the the entire article in I don't know under 10 minutes, right? This is the Have the secret weapon structure structure your articles and the article will write itself. I will see you in the next section where we will have a example of an article that I've written using a structure and we will discuss more about that.

See you in the next section.