Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.

How does Retargeting work?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the web.

Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookies visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

When does Retargeting work?

Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.

Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, Ad words, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.

So, if you're ready to take your marketing to the next level, learn more about how to utilize retargeting (aka remarketing) in your business now.

What will you learn in this course?

• What retargeting is?
• Best companies to use for retargeting
• How to set up a retargeting account?
• How to utilize retargeting for the highest ROIs (Return on Investment)?
• How to segment parts of your list and audience?
• How to success hack your competitors and virtually guarantee success from Day 1?
• How to make the most of all visitors that visit your website?
• When and where to direct certain visitors to ensure they opting or buy at just the right moment?

Who should take this course?

• Online marketers
• Local and online businesses
• Bloggers
• Content creators who want to get more traffic from their work
• SEO firms and workers
• Everyone with a product
• Anyone who pays for marketing and wants to get the most out of it