Craig, an account manager at a small firm needs to implement a better system to improve sales efficiency. One problem is that management says that they'll put new leads in the system, but the sales team is still lacking leads. Another issue is that sales are confirmed but transactions aren't happening for weeks after the fact. Craig decides to call a meeting with management and the department leads, he asks them to explain why they thought the errors were occurring. Craig found that the main issue was a lack of communication between the departments. He explained that for everyone to do their job, they all had to be in the loop.

Over the next few weeks. Sales efficiency doubled.