Do a marketing intern for a mid sized Furniture Company was creating a SWOT analysis to present to his boss and to show he was capable. He thought he knew the company's strengths and weaknesses. Thinking that he knew enough about the business. He asked his colleagues about opportunities for expansion, but didn't ask their opinion about threats. When he presented his analysis to add, she asked him why the threats section was so sparse and why he thought the company had a stronghold in the national market. It turns out that the company wasn't financially strong enough to expand further and he had wasted his time.

Next time, they'll be sure to evaluate his findings more fully