Phil the owner of a strip mall has noticed that the economy is recovering and people are spending more. He wants to increase overall profits by having a widely publicized sale. But he needs all of the retailers to participate. He decides to call a meeting with the business owners to discuss the situation. He detailed the spending trend and number of shoppers at the mall in the past six months and points to a spike in the past month. The holidays are coming up soon.

And he suggests that this information maybe people will be open to spend extra money this year. He suggests they have a holiday sale and call it Don't let the Grinch do Christmas.