Meeting the Low-End Market With Inexpensive Products, But Not Your Time

The Complete Personal Productivity Course - Business and Life Highly Productive People Are Often Freelancers for at Least Part of Their Career - I
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Transcript

One caveat I would give you about pricing and being just hop in high end is it's perfectly fine to have other products and some services that are the lower end as long as you've nailed down the high end part. As I mentioned, I really nailed down part of my business where I just sell a full day of training for a relatively high dollar amount. And once you do that, then you can try to reach other parts of the market, sell a book, I booked some of them myself for three bucks online. I have online courses that may retails for $200. But you might be able to get on discount for 10 or $15. It's okay to have those.

The thing about it is those don't require my personal one on one time. I have public workshops each month that are less than $1,000. But whether I have two people or 20 people, I'm spending the same amount of time For days when I do have 20 people that it's actually quite lucrative, as well. So that's the distinction I would make is if you want to go low end, make sure it's scalable. And it's not just your time, what you don't want to do. And I've seen people spend themselves crazy this way is drive all the way across town, give someone an hour service, and come back.

So they really spent half their day. And really, maybe their whole day between thinking about it. And he kind of set up if there's equipment involved, and they're selling an hour, and they're not getting any more than if they had sold for a full day's fee. So you got to be very careful about that. If someone only wants an hour of your service. Maybe you do it through live Skype video can be one method if they're trying to get your expertise.

So please, please make sure to nail down the high end fee for service that you're doing as a freelancer, then figure out other products and services that you can do whether it's a group setting where you can charge less, but you're not setting a precedent that your time one on one is worth a low amount

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