Who's the most successful person in your field? in your industry in your niche? How did that person get there? What did she do? What did he do? What was their career?

Trajectory? What have they written? What's on every page of their website? You need to know that if you don't know that now, you need to find out quickly. You need to figure out who are your role models? What can you aspire to?

Or How can you be 10 times better than they are? But you've got to know who the stars are in your industry, not to copy them, but to seek inspiration to figure out what are already the best standards what's already working, so I can go beyond that. do your due diligence