Specialized, specialized specialized pediatric heart surgeons make more money than heart surgeons, heart surgeons make more money than general surgeons. general surgeons make more money than general practitioners and family doctors. Again, I'm not saying money is the only thing that matters, you need to find something you have a real passion for. But if you're not quite decided, and you're trying to figure out how you can do something that's the most economically viable. Really think about how you can specialize in the tightest possible niche. But you got to make sure it's not so tight.

There's only three possible customers in the world there has to still be a marketplace. People are willing to pay for unique specialized services. If it's generic, then that's something you get off the internet or that's something you Get information in a book. It's much, much less valuable. So always think about how you can give specialized specialized service. So, for example, if I have a prospect from the Middle East call me and it's an oil or gas company.

I don't just say, Oh, well, I do media training of athletes and politicians and CEOs and an occasional oil company. That's not how I positioned myself. I say right out of the gate, oh, I've worked with in the name, oil and gas companies in their region I've worked with and then I say, And oh, by the way, I have the only online course in the world on crisis communications for oil and gas executives. I'm sending you the link to that right now as we speak. So I've formed a specialty in that particular niche as I have with other niches. It's all under the umbrella of media training Christ.

This communications training, public speaking training, but I'll narrow it to the specific industry. For my online courses, you can do the same thing. And you might not be a trainer, you might be someone who is a painter, and someone wants you to paint their dog. Well don't just show them all the portraits you've ever done, show them the very best portraits you've ever done of other people's dogs, and they'll relate to you more they'll think you're specialized and their needs and in fact, who will be specialized. The more you specialize, the easier it is for you to get really good at something. It's also easier for you to have people perceive you that way.

A colleague I know and someone I'm on a friendly basis with his sales expert, Jeffrey Gitomer, Jeffrey is someone who has a tremendous passion for sales. You go into his home office you see a library and there's thousands and thousands of books every book ever written on sales. motivation. He's read every one of them numerous times. He thinks about it every day. He writes about it every day.

Is he that much smarter, better looking better educated than sales trainers, and management experts who make one 10th of what he makes? No, he's simply more focused. That's not to say he doesn't have specialized talents. He's a great speaker, the nice guy, but he's so focused on sales, sales training, and that's what makes him really good. You need to be able to sum up what you do in one or two or three words. That's my recommendation.

Depending on the client who asked me or the prospect. I am either focused on media training, presentation training, or communication skills. I can sum it up. It's all covered. Do the same thing. But it's a very, very focused The more you specialize The more you can really get benefits from your efforts, your research your past clients, your future clients and everything you do.