So how do you make your content marketing really work? How do you use that to build the relationship? Well, I'm not going to talk too much about content marketing, because I assume you either have some basic awareness of how marketing works, or you're outsourcing that. But some things to really focus on is you want to be, you want to be consistent. And when I say consistent, I mean delivering content regularly. You don't want months to go by without people hearing from you.

In fact, you don't want days to go by without people hearing from you, with your prospects with your current clients with your former clients. You should be providing them with valuable content every day or every other day. And you're not just being reliable, you know, just being consistent and how often you're delivering this content. content, it has to be valuable to. It can't be the sort of thing where people would unsubscribe or not read it. Because you're being too preachy or you're being too salesy or being too boring, your content marketing, if you want it to really build the relationship, it has to be interesting.

It has to be exciting, has to be valuable, it has to be relevant to them. So you want it to live a content often, you want to deliver content that's of high quality to do this, and with your readers, you will automatically build an even better relationship. So by the time you meet face to face, they are just ready to change