So the first of the three R's is the relationship. And the relationship is so important. Because it's important in any business. Apple fans don't just buy Apple products. They have a relationship with the company. They have a community among other people who also buy Apple products.

So this works for any industry, but it's especially important for coaching and hypnotherapy businesses. And the reason is, is it's not just about your marketing, this time. If you have a good relationship with your clients with your prospects, then your marketing becomes easier. Yes. But even more important than that, if you have a good relationship, you will get even better results. I'm sure you know all about that already.

The people who are eager to work with you who trust you who are open to the experience. These are the people who get better results. faster when people who are skeptical, uninteresting, maybe a bit closed off to the process. So the relationship is key. And one of the ways that you can build the relationship through your digital marketing is through content marketing. You create content, whether it's articles, whether it's emails, whether it's podcast videos like this, no matter what it is, you're creating something that has some value to them.

Maybe you're explaining how to better overcome public speaking nerves or something. And then at the end of this valuable bit of content, you add a call to action. That says if you want to find more, if you want more of this, if you want to learn more if you want to discuss this, if you want to work with me, then click this link or call this number now.