When I sat down to think about what separates coaching and hypnotherapy from other industries, I came up with something that was quite pithy. And it's the three R's, the three R's stand for the relationship, the results, and referrals. If you keep the three R's in the back of your mind while designing your marketing strategy, you can't go too far wrong. You have the normal sorts of things like you'll need to write sales letters you'll need to contact prospects and so forth. But these three R's are what you really especially need to focus on and what separates coaching and hypnotherapy from other businesses.