Now here's how testimonials and content marketing this work really well together, they just work hand in hand. If you're contacting your former clients regularly, and like we talked about before, you definitely should be because it helps build the relationship, then every now and then you can just put a call out, you just say at the end of one of your bits of content. If, if my work or the work we did together has helped you in any way, please consider giving me a testimonial. And you could even add a few, a few words around what that testimonial could look like. Do this with people and they never get the chance to forget. It helps the relationship because they're always being reminded of how much you helped them.

Reminding them of this is part of your service, because it deepens the change and it strengthens their conviction that they can change while at the same time reminding them that Yeah, a testimonial would really help you out. And it would help other people out to testimonial is a great way one of your clients to give back to help other people make the right decision. So you can use content marketing to get more testimonials. You can also use your testimonials in your content marketing. Because if you're struggling to think of an idea for a blog post or an email or a blog or a podcast, you could just take a testimonial. More or less put it in Word for word if it's flattering enough and True enough.

And then add some comments before and after saying is here's someone else's take on what I've been saying. Then the testimonial, if you'd like this for yourself, here's how it can be as simple as that. Or you could have this elaborate article or podcast where you're taking multiple testimonials and you're analyzing them going into even more depth about what you can do to help other people to help the reader or the listener to really expand on what it is you do and the situations in which you do it. Best.