Bill, the owner of Bill's bikes was brainstorming ideas on how you want it to grow his bike business that has been around for 10 years. until this point, Bill had been content with the way his business was going. He felt things were steady, so he had no reason to do anything different. In a week, five customers on five separate occasions, who regularly frequented the shop ask bill if he thought about selling bike accessories such as helmets, locks and pumps. This got bill thinking about expanding his business this way, or possibly even opening another location or franchising the company. After carefully reviewing the finances of the company and its short and long term goals.

He decided his best option would be to add the accessories to the existing business. within six weeks of implementing the changes. He noticed that company profit had increased by 25%