On the other side of the quality coin is how you organize your projects and your clients. Effective communication in the negotiation, delivery and post delivery phase is extremely important to your overall approach. In this very short video, I'm going to gloss over some very useful tools for communicating with your clients and organizing your work. Skype is still a great solution for individual and group consultations, although I use it almost exclusively on a one to one basis. If you need to conference with a team, then the best option in my opinion, is Google Hangouts. Although Hootsuite is not strictly a communication tool, it can save a lot of time in maintaining your social media.
Your presence. Your activity on Twitter, Facebook, LinkedIn, and others will demonstrate your availability to prospective clients. Regular postings of good quality writing will enlarge your network and draw customers to you. Hootsuite is free, and it does a great job. You have some tool sets of allowing you to communicate freely and effectively with your clients. It's time to think about transmitting your work, saving it and organizing your projects.
The best option for both storing and transmitting files is of course, the cloud in the form of either Dropbox Google Drive. Both tools are free, and carry the advantage that you can access your work from any location. If you have a Gmail account, simply go to drive.google.com. Sometimes smaller files can be sent to a client by email. These services are great for the bigger projects. simply send the customer a sharing link, and they can access the project whenever they wish.
Trello is a web based application that helps to track projects and clients. You can add to do lists and delivery dates to ensure that you never miss a deadline. In the next section we're going to look at the actual content you will write for various niches. And in the next video, we will look at the first one of these, which is writing an article for a web page using keyword research and search engine optimization techniques.