Press Release has a journalistic structure, which is to say that is economical with words. It isn't the place for flowery statements, or lengthy prose. It's a place for delivering facts and information as efficiently as possible. In this lecture, I'm going to show you the various elements of a press release, and where they fit. In the overall layout accepted industry standard layout for a press release comprises of nine parts designed to provide information to the reader in a structured and logical way. Research shows that titles with certain attributes do better than others.
In general, only 20% of the readers will get past the title. So it needs to To be catchy, and intriguing. Here are some general guidelines. As with the sales letter, how to headlines generally lead the reader into the text because people are curious about new things. titles with numbers tend to perform better than those without you short words for direct impact. Keep it simple and don't exaggerate.
Use bold font, slightly bigger than the body. Write the press release completely before the title is generally easier. Here are some examples of eye catching titles. Subtitles are not strictly required, but can be useful when use to expand on the main title. Don't capitalize the first letter of every word, but just the first word. The subtitle is often in the form of just one sentence.
The date should be added in the form shown, followed by the opening sentence, which is an important summary of the whole press release. A strong first paragraph further grabs the reader's attention and provides important facts. The main body of the press release contains five to six paragraphs that tell the story. paragraphs should be short with just three to six sentences, be objective, and don't waffle. Keep in mind that the average press release length is just 500 words. Include a great quote from an expert that is fresh and startling or offers a new perspective.
Avoid the cliches that are prevalent in that particular industry. Of course, spell checking is a must, as with all the words that you produce. Reading the press release aloud is a great idea and serves to double check your grammar as well. And don't forget to include a URL in the text body I always add the boilerplate, which is a short statement about the company, what it does, and any other relevant information that will be helpful to help the reader understand the context of the press release. And lastly, add contact details, which should include the name of the media contact within the company. His or her title.
The company name, telephone number, email, and website URL is a great idea to offer a distribution service as well. There are many services for distributing press releases online. Some of them are free, and some of them paid. Now, as you can imagine, the paid ones will give them much more value in terms of site or authority coverage. Reach. The paid services also give a do follow backlink to the website, which of course, is a major concern for online entrepreneurs.
In the next video, I'm going to show you how to write a book blurb. A book blurb is a concise writing you find on the back sleeve of a novel cover or book cover. It basically tells you what's happening inside the novel and it makes your reader want to read it. It has to be exciting, truthful, but very concise.