Writing an article for a website is probably the staple diet of many freelance writers. Such an article has a two fold purpose. First of all, it needs to be very well researched and interesting with a structure that appeals to a reader so that the reader wants to keep on reading right until the end of the page. Because for a webmaster, the time that you spend on a page is very important for its authority in the eyes of Google. The second important purpose of such an article is to increase the rankings of the web page and the website in the eyes of Google search. In the past, it was possible to do this by sprinkling the main keyword, the search term for that page into the text, and Google would find it interesting Thousand 18.
This is too simple. The Google artificial intelligence algorithms have evolved greatly to such an extent that not only do they look for the main keyword, but they look for related text and related subjects within the article. The relationship between the text around the main keyword and the key word is called the LSI, which stands for Latent Semantic Indexing. It's just some indication of how the text relates. Your job as a freelance writer is to produce an article for the webmaster who is short of time so that it fulfills his requirements is very interesting. So visitors return again and again.
And Google finds interesting and rewards the webmaster with a higher ranking In the past, it was sufficient to add a small percentage of articles text in the form of the target keyword. For example, if a webmaster wanted to be found by Google for a certain term, he would create a page and make the URL the same as a main keyword. You'd also title the page with the key word and sprinkle the same key word throughout the article. Not only does this technique fail to deliver high rankings in 2018, it can actually reduce them. Logically enough, the search algorithms are looking for exactly the same thing that a human being is looking for. well structured and relevant writing that adds value given them the best possible match to the search term.
The relationship and relevance of the article text to the target keyword is what drives the rankings. This is called Latent Semantic Indexing, which basically indicates that Google's sophisticated AI understands not only the contextual meaning of the words, but also the depth of understanding represented by the writers work. This means that you should write first and foremost for people producing interesting prose that engages your reader. It isn't enough just to state facts, or well known statements. You should go for a lively informative style that addresses the subject comprehensively. The main keyword should only be mentioned once every hundred words.
The rest of the text should contain synonyms and phrases related to that main keyword. These phrases are described by the term LSI Latent Semantic Indexing, and can either be generated by Google or a special application such as LSI graph.com. You could also use Google Search auto suggest in this way. When you enter a main keyword into Google search, you will see other terms appearing below. This is called the Google auto suggest. Take a note of all the autos suggested keywords.
Now from that list, take the first keyword and enter into Google again, noting all the auto suggested words for this term. Repeat this until you have about 100 or so. Another way to gather semantically related keywords is to look at the bottom of the Google search page. Here you will see a list close related to the main keyword. A web page article well optimized for the search engines as the following attributes. Use the main target keyword for the title.
You can use an LSI keyword to strengthen the title in the description that appears in the HTML tag for the web page. LSI keywords can also be used for the chat To titles. And finally, use an LSI phrase that is closely related to the main keyword right at the beginning, and the end of the articles in the first and the last 100 words. The main key word throughout the article should appear between one and 2% of the time. An LSI keyword should appear two to 4%, which is two to four key words for every 100 words. There are many tools online, such as live keyword analysis.com will helps you to find the density within your article for various phrases.
As with other forms of writing, always give your customer a little bit more than they asked for. In the case of an SEO article, if they ask for 1000 words, give them 1200. Instead of providing just a text article provide the HTML markup codes. This ensures that the client will be bad. In the next video, we're going to look at how you can create a powerful sales letter.