The same principles that a copywriter applies to a physical sales letter are exactly the same as those applied to a sales letter online, or a landing page, as it's called a sales page on the internet. The only difference being that the client will want the sales page, the article in the sales page to be search engine friendly and rich in keywords. But apart from the SEO aspects of such a page, the main purpose the main drive of the text is to get someone who's reading it to take action. This action could be to buy a product to sign up to a newsletter, or to give them their email to download a free product. A prospective buyer has inbuilt resistance to taking action and this largely subconscious. The idea of the text and the wording and the way that we structure a sales page on the internet is to gradually overcome these barriers to purchase, or these barriers to signing up to an offer.

In this way, the sales letter has a definite structure, and we can identify the various elements of this structure and copy them to produce our own great text. The title is the first thing the reader sees, and it is extremely important. 80% of your readers will stop reading at this point if the title does not grab their attention. certain words create interest when used in titles or headlines. words such as discover how to secrets and words like this, because there is the promise of something being revealed. And words like warning are important because people do not want to make a mistake by doing the wrong thing, or by doing nothing at all.

Whatever you state in your title must be true. And you must be able to prove this in the rest of your text. Next, we identify the problem. Everyone has one. That's why they're reading your article. They're looking for something to solve that problem.

Shows show them that you understand what the problem is, and you gain credibility as a source for the solution. Introduce yourself and declare why you're qualified to present them with a solution. Normally, you would be an expert in the problem area, or someone just like them who had the same problem. And this solution solved it lists the benefits, keeping in mind that they should explain how the product will improve their lives by addressing their problems. brainstorm and use bullet points. Be careful not just to list the features.

Here's an example of a difference between the two. The X l two is the fastest computer in its class and this The benefits the Excel two will save you hours of valuable time. It's that fast. Social proof is a way of showing that many other people swear by the product and the reader will tend to feel secure. Social Proof could be in the form of testimonials from previous buyers or likes and follows from social media. Describe the author and make it absolutely irresistible.

Chill a reduced price with a guarantee and a free bonus. This is an offer that just cannot be refused. A guarantee is essential to remove the feeling of risk from any buy action Apply limits in the form of a time constraint or restrict the amount of the product available. This creates a sense of urgency in the case that the prospect is still unsure whether to buy your product or not. The call to action should be direct and explicit. Tell them exactly and plainly what it is you want them to do.

Either click here, fill in this form, leave your name or by now download the sales letter template from the resources area and use it anytime you're asked to write this type of content. One last word, get enthusiastic about your work. Talk to the client, get involved with a product. Find out as much as you can about the product or service and give the client 10 20% extra more than they asked for. In this way, you'll get a great reputation and you'll never be short of work. In the next video, we're going to look at how to create a press release.