Hey there, Lisa piece here back again talking about your class project. And you're gonna love this because it pulls all of this together to get you to start thinking about what you need. If you want to build a sales funnel now, we're not talking technology. I know everybody wants to jump right to the how, but I'll give you some quick pointers about what you'll need when it comes time to want to do that. And that can be a follow up teaching that I can do for you a follow up course. So let me just tell you what to start thinking about.

So you'll need somewhere if you're going to do videos somewhere to host these videos. I recommend YouTube having it under the unlisted so people can't find it. Again. You want people paying you for your intellectual properties and your teachings or Vimeo is what I use and you can password protect that. The next thing what you saw me building when we were on the cart page there, you saw me, clicking around where you can cut and paste make it your own Click Funnels was the name of the program that I used, or kajabi is another one, where there's lots of funnel building tools out there. Now I'm not affiliated with any of them, I don't get paid to tell you which one to use.

Just if you're wondering and you have those questions about where is she and what is she doing? That's what I'm using. And then lastly, you always want to have your funnel hooked up with emails an email autoresponder we call it meaning that that's how it delivers the information to them. Remember how in the thank you video, we said, your course information you're logging information is being sent to your inbox in a few moments. It's great to have email automation set Like a series of emails maybe every day that goes out to them, that you're nurturing that relationship. And again, sales psychology down the road, you can offer upsells downsells cross sells, other offers other products or other services, maybe even other people's products or services.

If you have an affiliate, or a joint venture set up between other people you can offer their services. And the email autoresponder that I use is get response. There's also MailChimp, there's Active Campaign. So there's all sorts of stuff out there, but we're not there yet. We got to get our content pulled together. First without the content, you're gonna want to get into the tech or get into the launch.

So your class project. So excited to share this with you. It's called 15 piece convert your leads. Now you can use this to build your funnel. You can use this anytime You want to make an offer. It's all the pieces that you need to invite someone to come and work with you.

You'll notice that it looks on point with all the other things that I showed you. So I can't stress enough how important it is that your imagery, your colors, how everything just looks the same. Hey. So what I want to encourage you to do is have an offer in mind. So what are you building a funnel around? Or what are you grabbing the content to?

And I want to encourage you to screenshot each page here. So there's 1234 on a page. So I want to encourage you to screenshot maybe it's one at a time. When you print this out, you fill it in share with the community because This is how you can get feedback to see if what you're writing makes sense. Because the confused mind says, No, we might think that we're making complete sense. When we're making an offer, we're putting this information out online, we're building our funnel.

But if other people are like, I don't get what you're selling, I don't get what I'm going to receive. I don't understand. I don't get why I should work with you. That's why you want to fill this out and brainstorm and share it. Remember, there's no right or wrong answers. This is completely unique to you and your business.

And you just gotta get out there and do it. And don't be afraid to share because that feedback in that perspective from others is such gold. So the first part is, you have to know who you are, what you do, and what results you get your clients. Remember that headline piece of our opt in page that The most important thing is why the heck should they buy this? What result? Are they going to get?

That it's that pitfalls and prevalent themes, meaning let's identify those problems. And then I find I work it in reverse. So kind of those overall problems and then the day to day problems. So for my online and nine course, the overall problem is they're, they're burnt out, because they're only getting paid billable hours, face to face with people or they're working a nine to five and they're doing a side hustle. And they haven't gotten their side hustle online. Yes.

So they're just working and slugging long hours. They're tired, they're burnt out. And then the prevalent theme is like kind of I think of it like the day to day meaning that you wake up in the morning and you're drinking seven cups of coffee you just to get yourself going in the morning. Why not work your business a different way. Get a business So alive, get your energy back because you got more time to take care of you. So that's how it starts that you know brainstorming process of who you are, how you help people, and what your exact product is going to help them overcome.

Proof. You know you need to testimonials you need them on cart page. You need them on your OPT in page, you need money. Thank You page. You saw that with everything that I had there. And if you don't have any clients or testimonials, yet your own proof.

I'm sure you're teaching it or you've created it, because it's helped you in your life. So it could be you or could be somebody else. Then we've got what exactly is it? Remember on my opt in page and my cart page, it was it had every module in the course and what they were going to get what it was going to teach and the bonuses. Make sure you're so clear about what What exactly is the product or service? What are you offering?

And how will they use it? What are the perks are the benefits, so important that we're talking about the perks, you're going to have more time you're going to have more energy, you're gonna have more money, you're going to be able to take vacation, whether it's a different business, you're going to lose weight, you're going to feel healthier. You're going to bring sexy back into your marriage, you're going to have a dog that listens, tailor it to exactly what you're selling and what you're offering. We talk a lot about pain point. Selling are pain points serving, meaning making them aware of that they are burnt out or tire or broke. But I like inspirational and aspirational, kind of selling too.

Meaning imagine that you jump out of bed before that alarm goes off and you're ready to tackle the day. Imagine you're sitting there watching a movie cuddling with your family, and you hear ding ding Ding, ding ding. And that's people buying your product and program online. And you're making money while you're enjoying time with your family because you've done the work, and you've built it, and you have it there and it's available for people. So I like to think inspirational as well. What makes you different?

This is just a great business question that you're gonna want to know. And you're gonna want to use this yes in your sales funnels, but on your website, and as you're talking to people, you know, there's so many business strategists and tech experts and dog walkers and real estate agents and therapists, and coaches, what makes you different and what makes your product or service different anywhere that you can weave that in there. I like to do that in my story sometimes at the end. I like to do it in this is for this isn't for to really take the time. to brainstorm and make sure you share this one, make sure you screen share what makes you different. Number eight, the passion.

What do you love about your product or service? As you can tell, I'm high energy. I am normally this geeky about online business because it's just made such a huge difference in my own life. I can remember, I'm a nurse by degree. And then I became a health and wellness coach and a trainer. And my days were crazy.

I was working eight to 12 hour shifts as a nurse. I was personal training clients in the morning and at nighttime, while I had my son and he was young, like a year, two years and I was hustling all day long work in the side hustle work in the full time job. And I took clients accept six, seven o'clock at night, eight o'clock at night because it was the only time I could fit them in. I didn't want to do that. And I can remember coming out I trade them in my garage studio. And I can remember coming out thinking, Oh, I hope I got it in time.

I hope I got to my son in time that I could kiss him good night and his dad didn't put him down yet my husband's putting down yet, but I missed it. And he was sleeping and Lord knows you don't wake the sleeping baby. And I had to kiss the monitor. Because I knew if I went in and I kissed him, it would stir him it would wake him up, and then nobody will be happy. But that mom guilt and that pain that I felt, and I felt like that was the only way that I could make money and be successful in my business. And then once that hit me that I was missing.

So deeply the moments that I wanted, I was like, No, it doesn't have to be this way I can make a different choice I can learn in business and make it different and go online. And once I took my fitness business online I stopped trading billable hours in person, everything changed for me, which then led me down the path here where I don't do all the fitness anymore. I'm so passionate about helping people take their business online, because it meant that I never have to miss a moment now with my son. I can now be school age, I can drop him off to school every day. I can pick them up every day, I can take him to his activities. I can go to his school concert, his Christmas concert, I don't need permission to do that.

Online has drastically changed my life. And that's why I get so passionate about helping others do that. So why are you so passionate about the product or the service that you've got? Now price juxtaposition, remember I said on that landing page how it said normally seven k for two K. It's like showing them the value on what they're going to get or if you You're not into that. If you're not into that kind of offer, you could literally just say it took me 10 years to learn this. And you're getting into that six week course, or I went to school for four years.

And I'm teaching you this in one week. Or I've invested, which I have I studied under Brendon Burchard, Mel Abraham, Bo Easton, I've invested over 100 k in my learning, and you're getting this course for two K. So you could do it that way. Or simply just, I really want you to have this product because I know that that pain and that stress that you're in, we can turn that around in a month in two months, we could turn that around quickly. So something along the lines that you've been in pain, let's be honest with yourself, you know, how long have you been overweight For how long have you been broke? For how long? How long does it take you to sell your house?

We can do that in 30 days. So that kind of like juxtaposition of say, I'm going to see Have you time money, worry, energy, mean bonuses. We don't need bonuses but it's very it's a good thing. If you have bonuses, people love free stuff and they love it was not free. They love like stuff that they like, Oh, I get this so they get this and I get this and I get this what a deal. People love feeling like they get a deal or they get lost.

So what are you going to offer them in addition to the product or service that they're getting? And sometimes people do kind of urgency. bonuses like the first hundred people get this or the first 10 people get this or if you do it by midnight, you get this so start thinking about that. The promise usually it's 30 day money back guarantee. But if you have a program that's only 14 days and you might say a 14 day money back guarantee a 60 day money back guarantee. When you do your first coaching session with me if you're not blown away the value you can have your money back.

So whatever the guarantees For you, that's what you put in the promise. The pressure, whether it's agitating the pain point, or painting the aspiration, why do they need to do this now? Because if we don't give them a reason to do it, now they won't do it. So it's like, again, why do you Why do they need that? Start thinking about that? Why do they need it now?

How much longer are you gonna let your dog pull you all over the neighborhood? And you're gonna break an ankle? Right? Or when mom has to walk the dog when when the elderly mom has to walk the dog? You're worried how much are you going to worry about? Oh my god, I hope nothing terrible happens.

So again, kind of like putting that pressure that we can change this now let's do it now. Prime bonus again, if there's something they'll sweeter you can offer them start thinking about that for your thank you page, whether it's a bonus, or an upsell or cross sell or another thing you can offer them and then thinking of your Had this isn't necessarily for the funnel, but just start thinking about is that enough value for people? So I've got this product or service, I've got this bonus, I've got this other bonus, like, Is that enough for people? If it is cool, then put that out write that out. Because a lot of people say, you know, what should I price my products and programs. And I always say you price it on the value of what you're going to offer to people.

So that's number 14. And then lastly, motivational close. Just you want to be always kind of motivational on your funnels on your cart page, on your thank you page, you always want to have that tone of, I really want you to do this or on that thank you page you want to have that. I'm so excited that you're going to get this with me. So always that like you know who you are, and you know what you're going to deliver and you know that when they invest with you, you're going to carry through with that. So you can feel This out one to 15.

When you're pulling things together to build an online funnel, whether you're going to be offering something on a webinar on a speech on a live video, wherever you're going to be at even a coffee date, you're going to be asking somebody to work with you, or to buy your product or service. This is the building blocks of what you want to grab together. So that's why I wanted to give this to you as a class project. Because not only will it serve you with your funnel building, it will serve you for the life of your business. And make sure the language is the way you would say it and what's heart center to you. So I can't wait to see your screenshots and the information that you pulled together.

And I know we've got a great community here that will help you do that. Alright, see you next time.