Hey there, Lisa pizza here again, I'd want to teach you about why you should care about having a sales funnel in your business. Why do you need this? And why is this so important to your growth and your success? December of 2017, I got a call. And on the other end, I heard, Lisa. I'm so sorry.

But I have to cancel the event. And then there was a whole bunch of words and excuses and things that came later that I really didn't hear because in my mind, I was hearing Oh my God, I'm supposed to be speaking on a stage in London, England. I'm from outside Toronto, Canada. I have to fly international the flights booked. The places booked. childcare is booked for our then four year old I was expecting to convert 30% from stage get X amount of income.

It was the first time I was going to launch my online design program. What the hell am I going to do? And I knew three of the other speakers that were set to speak with me at this event in London and I called him up and I said, What are you guys gonna do? Like, I can't get my money back. I already have everything arranged. I had so much riding on this.

Are you still gonna go to London, or he's gonna call it a wash. They say we're going to call it a wash. We're going to try to get our money back. We're going to say, you know, chalk it up to bad experience, things happen. We're not going and I got off those calls. And I turned to my husband and I said, we're going, we're going to London, England. We have too much skin in the game.

I'm not going to put my success of my business and what I want to change In the hands of others, so we went to London and there was one last speaker that I couldn't get ahold of. And once we landed, got in contact with her, and she said, I'm in London too. And I have 40 women that are coming to because they paid for this event and they can't get their money back. You know what, so it was only four days when she cancelled it. So she said, Will you help me serve these women? And we did.

We rented out a little room in a hotel, and I taught them five steps to launch and we brainstormed we masterminded and it was amazing. And then I said to my husband, and not only are we going to speak, we're going to do a webinar, and I'm still gonna launch this online course. And he said, Are you crazy? Lisa? We're in London, England. We're out of country.

We don't know what the internet's going to be like. We don't know what the lighting and the sound and there's so many unknown And I said we're doing it. I believe in my ability, the stuffs already built. The funnel is already built. It's already there. I just have to deliver and teach.

And I did have Yes, technology did conked out because Wi Fi was spotty, not in our whole land hold area. And we lost a few people. Before people stay, they were able to get back on for people stayed to the end. And one person took my offer and bought my online course. It was a launch. It was a success.

And I celebrated. Now the only way that that could have been possible was because I had the course here up for sale. Yes, I talked. And I quote unquote pitched it made the offer at the end. But you can see here with a funnel, it does the work for me. It talks about what it is who it's for the story, testimonials, and this lovely woman here was someone who I met while I was in London, that they later did the course, and gave me feedback and a testimonial.

So subsequent sales and collaborations came from this. It talks about who it's for who it's not for. And this is what we call the landing page or the opt in page of your funnel. Now, don't worry, we're going to go with each video step by step that shows you what's a landing page, what do you need for it? What's your cart page? What do you need for it?

What's your thank you page? What do you need for it? Because that is what your funnel is. And you'll see in the back end here of where I have it built. I've got that opt in page which you saw. I've got a cart page And I've got a thank you page.

Well, it's technology takes a second to get clicked in. There we go, we got a cart page and I'll blow it up bigger for you. And a thank you page. So you get the idea of that is what a sales funnel is. It promotes that long term, buyer experience that they can learn about it learn about you learn about what you're offering, on that cart page, see how much it is deepen that relationship. So they feel okay, when they pull out that credit card to buy it.

They trust you. They trust your product. They trust what you're offering. And because you've educated so much on that opt in page, you've earned the right to sell and then that thank you page Makes me feel really good about the fact that they gave you their money. And they're gonna do work with you, whether that's buying a physical product or engaging in a service based business with you. But without that being built, I never would have been able to make that sale.

I never would have been able to make subsequent sales. It was easy access, I could direct people there, and I was still able to launch even though I felt like that opportunity was pulled out from underneath me, right the rug was pulled out from underneath me. I was able with my funnel to go out and still do business and still serve people. So that's where in this next video, I'm going to show you exactly what you need to build that opt in page. I'll see you there.