Hey there, Lisa Piecyk back here with you again. And in this video, we're talking about the second step or second part of that sales funnel. And that's the actual cart page. So if you've ever shopped online, and you're ready to buy, you're ready to put in your information so you can get that thing that you want. That is your cart page. Now, the cart page comes secondary to what I showed you in the last video, which is the landing page and the opt in page.

And you want to make sure that the language that you have on all of these pages is clear that people understand what they're buying, and what they're going to get with your product or service. And you also want to make sure that as we go through the three pages, they look the same meaning you don't Want your sales page, an opt in page from the last video, you don't want that to be a certain style with a certain font and certain colors and certain imagery, and then get to your cart page and have it look completely different. Because in the mind of a buyer, they want to make sure that they're in the right place and that they're where they are supposed to be. So it's so important that the pages look uniform, and you could see my logo with the colors are there. Again, you want to have some nice, you know, nice imagery, nice picture here.

That's a me from a nice photo shoot their information and then again, really clear about what they're going to get because when someone pulls out their credit card, again, the mind kind of goes I don't know if I should do this or not. And again, we want to make them feel really good about that. Their purchase. So the reason why you're seeing it with these boxes is because I have it open in clickfunnels in the program that I use to design it. So you're not actually seeing it live on my website. I'm showing you here in the back end.

But don't worry about that, because we're just learning what we need to have to build one of these because the content comes first. So what you'll get again, I do a review of what they're actually learning so they can go Yeah, I need that. I need branding. I don't know what my idea is going to be. I don't know who my ideal client is. So you want to have built out what exactly are you teaching them or what will they be learning?

And what does that look like? Because the reason why people don't buy is because they either a don't trust you. That's why your story your landing page is so important and your testimonials, they don't trust your product, which is why I believe you should outline exactly what they're getting. Or Lastly, they don't know what they're getting. They just don't understand and they don't know how to use it. And that's why again, on I like to on the cart page, make sure that they know exactly what they're getting.

Don't forget about your bonuses. And again, you want to have bonuses that fill a need and overcome an objection as in they don't know what to create. Tech freaks them out. What's the value money back guarantee. So it all looks uniform. And I'm sure if any of you have shopped online, you have filled out a cart page.

So that's the basics of a cart page. I'll see you in the next video where we talk about the thank you page.