These days when a crisis hits, it's not just CNN, Al Jazeera. And the new york times you have to worry about everybody as a reporter. In a sense these days with social media, every single person walking by who can see a fire and explosion or a leak, can take a picture with their cell phone can take video with their cell phone, it can be seen around the world on blogs and mainstream websites. That's why it's crucial to treat everyone is if they were a reporter with a billion person audience. That's why it's not enough to simply say no comment or tell the reporters Well, we'll be talking to you in two hours. So you'll have to hold all your questions till them questions don't hold during a crisis they get answered.
If not by you, by your enemies by people who want to put you out of business by people who say you're destroying the environment, you shouldn't be allowed to exist. That's all the more reason why you need credible spokespersons ready and able to communicate very, very quickly during a crisis. And it also means you have to be concerned about the images and what's out there constantly, even for your own employees, your own employees can take pictures of fire and explosion, a leak, send it to a friend and that get posted on Facebook and that get picked up by the Associated Press. So we're in a new media world completely different from what most oil and gas executives grew up in. It's a different world. It's so much easier for good news to spread.
But during times of crisis, it's so much easier for bad news to spread. And that's why there's such an extreme importance on speed. As long as you are putting forth your ideas, your perspective, you have a spokesperson who's being made available. You're making you're making all of the immediate know that you're there, you're making it available, but you're also capturing the video and spreading it on social media, then you could at least have your position as a part of every single story. If you don't do that you could be eaten alive, not by mainstream reporters, but by the public and social media.