Every radio show is a little bit different, especially on am talk radio hosts have a wide range of personalities. So my recommendation is when you can really try to listen to any show that you're going out before you're on. Now, if you're in New York City or Los Angeles and all of a sudden you get an interview request to be on a local am talk radio show in Des Moines. I'm not suggesting that you turn down the interview just because you haven't been to Des Moines, and you didn't listen to it, although you could probably hear it online these days. But do you realize there's a tremendous variation of styles, some hosts on talk radio are incredible bullies and obnoxious, some are highly intellectual, polite and refined. You've got to come up with your style.

Don't worry about the host style is much bigger style, have the insights you care about have the knowledge you want have the Passion for your ideas. And you can do fine. Whether it's am FM conservative liberal shock jock, or NPR, intellectual or college radio, intellectual host, you can do fine. You got to figure out how you are, how you want to come across. And be that way consistently. The people who are the best guests on talk radio and on News Radio who get invited back again and again and again.

Number one have real insight. Number two, bring a passion to their subject. And number three, aren't afraid to criticize others or to take a harsh stand, call a spade a spade. They're not afraid to say something where they're offending somebody. Now, their intention isn't necessarily to a fan. But still, they have real insight, a passion and a willingness to spell out exactly what it is.

That's what makes for a good guest on talk radio. That's What makes for a good expert on a radio news program so the more you can cultivate that, the better off you'll be.