As a financial service professional, the number one challenge you have when talking to the media is overcoming complexity. Because let's face it, there's an awful lot in finance that is complex. But if you try to describe every single little nuance, you can lose the audience, you can confuse the reporter the host. So the people who are often most successful in talking to the media are ones who are great at simplifying doesn't necessarily mean dumbing down or distorting. But it means looking at the vast sea of complexity. When it comes to various finance, financial instruments and financial activities and being able to paint a simple picture that's accurate.

That's clarifying. So always ask yourself, when you're talking to the media describing anything you do have a financial nature How can you simplify it, so that people can visualize it and truly understand it? If you do that, you'll be seen as a huge asset To the media, and they'll call you even more frequently because there are a lot of people who can give five minute answers to questions using a lot of big words and who are smart, but that doesn't help the media. So always give thought to how you can simplify and how you can remove the complexity so that the average person can understand it.