So if you want to be a TV pundit, you had to be great on TV. I don't mean okay, or pretty good or passable or you're kind of comfortable? No, no, that's okay. If you're just the CEO going on once a year to talk about your annual report. It's okay, if you're a city councilman, you have some new ordinance once a year. But if you really want to be a regular pundit, you have to see like you eat, sleep and breathe your life on the set.

You've got to seem like there's no place else in the world, you'd be more comfortable or rather be. So it's not enough to just be okay. You got to be great. Doesn't mean every single pundit has to look the same sound the same talk the same, but there are a few things that are amazingly consistent For starters, you got to act like you want to be there. And that means just having a smile on your face or at least Be really expressive. Perhaps your demeanor is being grumpy charles krauthammer on fox news channel always looks grumpy but he is consistent.

And he does bring a certain shear when he is a ripping apart some hapless democrat or liberal. So he does still in his own way exude a certain energy a positive energy. When you're on the set, you need to look like no place else in the world you'd rather be. You're at home, you're comfortable and you're relaxed. You're really just having a conversation with a few smart friends now. It's easy to say that how do you actually do that?

Because here's what happens if you haven't been on TV before? Or if you haven't been on TV a lot. get scared. What happens when you get scared you tense up. So what people do they're trying to Okay, what am I talking points? What are my message warrants or maybe like Looking at notes, so that's the big problem most people have, they freeze their bodies, they tense up.

They start speaking too quickly, too softly, too consistently. And they sound like robots, you cannot do that. If you are a pundit. Now, if you're a low level spokesperson for a bank, and you have to do an interview, yeah, you can get away with that. Not as a pundit, you've got to be great. So a part of it is just the more you do it, the easier it gets.

But I want to shorten your learning curve. So you don't have to learn in front of people I want you to learn right here with me and before you get on TV. So the big issues are you gotta move, you gotta move your head. You got to move your face. We all do this when we talk with family friends, at restaurant, in the hallway at the office, but when we're on TV, or frozen, we might try to freeze and look at the camera. We might try it Look at the host.

Just look at the person talking to you talking to a host fellow pundit. Look at that person. He there's no one around, then and only then do you look at the camera. At least until you start hosting your own shows, then you will have to look at the camera. But that's a biggie, you've got to move your head, you also have to move your body now some people that move their head, but their body is so stiff and frozen that they still look scared. So you got to be moving your body and not just your head.

The final thing to really look comfortable, you can move your hands confident, passionate people move their hands when they speak. I don't know why he's saying be expressive with your hands. Now, in theory, is it possible to be waving your hands over your face and being wildly distracting? Sure. That only happens in sitcoms, the far bigger danger for most people is they're sitting on their hands or they're holding on their Hands, their hands or they're holding a pan or something. It makes you look scared, stiff, nervous, uncomfortable.

Don't do it. So you need to move your face. You need to move your head, your body and your hands. And finally you need to lean forward about 15 degrees. Nothing looks worse than someone's oh I'm on TV. I better look relaxed, they're sitting back.

Even if they're not all fat like me, you'll see a double chin. A person will look fat. The other thing that looks awful is perfect posture. Hi I really relaxed and comfortable and happy to be here today. Well, you look like you're stiff as a board and scared. Don't stand up perfectly straight.

You need to lean for the especially when you're sitting down you need to lean forward about 15 degrees into the camera. Now you don't see as many double chins there do you but it's not a particularly natural look. You can see here I am leaning forward about 15 degrees in the camera. So that's a technique. Notice it's sometimes that's how pundants are sitting when they're on TV, they're not sitting up perfectly straight. And they're not sitting back.

So whether you're looking at Chris Matthews, doesn't matter who you're looking at, if you're, if you're looking at Matt Lauer on the Today Show is typically not sitting way back, leaning forward slightly. So those are the basics of how to look your best on TV also have to sound your best. And that means using the full range of your voice, means occasionally louder, occasionally softer. Sometimes you get excited and you're faster, sometimes a little slower, sometimes. A little pause. I wouldn't pause too often too long on TV, but occasionally to show your exasperated Or to really emphasize something.

A pause can be fun. So that's how you come across as natural on TV. So what I want you to do now is go back to that press release, we wrote that issue that you discussed the most. And I want you to capture yourself on video. So let's do that now.