What are the top three blunders people make when doing media interviews? Number one, they don't have a clear cut focused message. They haven't narrowed all their messages down to the top three, and they just go into the interview thinking they'll wing it. Answer questions. Mistake number two, they don't have carefully prepared sound bites on message. Don't have your sound bites prepared, you're gonna get random quotes that may or may not help you.
The third big blunder. People don't rehearse their interviews on video. These days, you're not to hire me not to fly in a TV crew. Just pull out your own cell phone and record yourself speaking your messages, your sound bites and answering a few questions. Those are the three big blunders please don't ever commit these blunders.