There was a time when I was a kid when the only opportunities to be in the media if you were a financial service professional, pretty much limited to Louis rukeyser. Wall Street weekend review and being quoted in the Wall Street Journal. Those days are over. There's 24 hours a day on CNBC, Fox, Business News, Bloomberg, all kinds of financial radio networks and programs, plus a gazillion podcast websites. Motley Fool, you name it, there's never been an easier time to get into the media if you're a financial service professional. And yet, there's never been a harder time to really become well known because there are so many different MIDI options.

So this course is for anyone who is a financial service professional if you are a money manager, a mutual fund manager and asset manager of any sort of hedge fund manager, a banker and you want to communicate to the world or at least the financial World about what you do, you've got to know how to communicate to the media. So in this course, you're going to learn specifically for things, how to look comfortable, confident, relaxed. Anytime you have to be in the financial media, especially on television, how to shape a media message, how to go from a complex subject, and really boil it down to your top three message points. That's the second skill. The third skill, how to answer questions from the media. It's not just like a normal conversation with a client or another asset manager.

The fourth skill, the final skill in many ways, the most important is how do you get the exact quote you want in the Wall Street Journal, or on CNBC tonight? How do you get that exact soundbite in the media, not just when you can live with not just one that avoids trouble, but how do you actually get the quote the sound bite that you planted before the interview even started in the final story? It's that specific. Those are the goals. So if that's what you want to learn, you've come to the right place. That's what we're going to focus on, right here.

And keep in mind, because the media world has changed, there's no one show anymore. That's just going to make you an overnight success. There was a time in the late 1970s, even 80s, you could go into Louis rukeyser program. If you're a fund manager, and by Monday afternoon, millions of dollars have flown into your fund. Those days are gone. For the most part, you need to be talking to the media on a regular basis.

You need to be reaching out to them communicating on TV, radio, print, your blog, YouTube and everything else. This course is going to teach you specifically how to talk to the traditional media The so called mainstream financial media, ones where reporters, news anchors are talking to you. So let's hop right in.