Now that you have the end goal in mind, let's figure out what's actually going to motivate your audience to do what you want them to do, what messages will resonate with them, and make them want to take the actions you want. Let's brainstorm now on messages and you can come up with 50 100 200. But you can't try to say that many in a simple talking head video that people may be watching on a little cell phone. So let's narrow it down. I'd like you to narrow it down to three. at most five.

Don't even think about having more than five points because if that happens, next thing you know you're going to be going through the text after page after page. And it's going to be awful, awful. So focus, clarity. That's what it does not dumbing it down. It's deciding what's most important. So I want you to write this down your top three points if you have to use five, five but no more than 10 words per point.

No more than five points. Preferably three, write those down now.