The final soundbite element that reporters cannot resist any reference to pop culture. So if you can tie something you're doing into well known sports team, athlete, celebrity movie star, that's going to make it so much more interesting to reporters. Now can be careful about forcing something that seems artificial or contrived. But if it works if it's authentic if it's genuine to you, if you love football, then use a football analogy of use cricket, love cricket, use a cricket analogy. Whoever your favorite singer is that there's some connection to what that person does or is like and what you're talking about. Use that.

Reporters love pop culture references. They will quote you every single time. If you can package your message with a pop culture reference.