It's crisis communications time for the NFL. Shocking new video has been released of Ray Rice, punching his fiance in the face and knocking her to the ground on an elevator. Now, apparently the NFL had footage of this, they saw this and it only warranted a two game suspension. Now for the first time courtesy of TMZ, the whole world is going to see this prediction. This is going to cause massive headaches for the NFL, it's going to be a huge, huge PR black guy, and it's going to send a message to women all across the country that hey, we at the NFL don't really value women much and in fact, you know if our players want to just beat that hell out of them. Well, we're gonna kind of go like that, but it's really not a big deal.

Beating the you know what out of when, in this day and age, I don't know how they can get away with that. I certainly don't know how sponsors are going to get away with that with their customers. Many, sometimes most of them are women. If the NFL thinks that this issue is all been swept under the rug because of a two day suspension. They are sorely mistaken. Paging Gloria already