One of the real secrets of being a great guest on talk radio and News Radio is to learn from every single interview you do. People who are great media communicators are great, not because they were born that way, not because they went to radio broadcasting school. Few of them ever did that. They're great because they use every single radio interview. As a little bit of schooling for the next interview. They learn from every interview they do now, the only way to do that is you have to listen to the interview.

And I know it's not always possible, but to the extent you can, I need you to get the audio. I mean, these days, it's often put as podcasts on radio stations. website, you can try to record it yourself. I wouldn't ask the producer or the host for that other reporter. They kind of hate doing that. They don't have the time, but try to listen to your actual radio broadcast, tape it yourself if you can listen to it and judge yourself, figure out what do they do well in that interview, what did I like?

Certainly, if you're at a studio, don't ask them for a tape. Just put your cell phone on and put it on the table in front of you. And if nothing else, when you're doing a telephone interview, you can record your side with your cell phone recorder. And you can also go to Radio Shack and get a phone recorder where you can record both sides of conversation too. So that's one way to learn from your mistakes to get better and better. If you've ever been to a stand up comedy club, you'll see some of the top comedians in the world recording every stand up, show that they do because they want to listen to it and learn and figure out when I pause that half a beat there to the laughs last three seconds longer.

Now you're not going after laughs But you are Trying to learn from the reactions you get to see what worked to see what didn't work. So if you want to get better and better at this game, work your way up the media food chain. I urge you record or get a recording of every radio appearance you do and really listen doesn't do any good to get the recording and not listen to it. Listen to it and listen to it as soon as possible after the interview. While everything is fresh in your mind, and that way, you can get better and better and better.