If you have an opportunity to be on a new stock program or talk radio show quite often, the producer the person who calls you up and books you on the show will ask you would you like to do the interview over the phone or in studio now sometimes they may actually require you to be in a studio. For some of the fancier network shows. The first reaction is going to be well, it's more convenient to just pick up the phone and call Not so fast. All things being equal, you're always going to be better off going to the studio for starters, your audio quality will be much better you'll be in a professional studio. Number two, you get all the communication from the host the interviewer, the body language, you can see the person you can see their eyes, you can play off nonverbal cues, so the communication is going to be much better.

Number three, you're likely to get more airtime. I could just tell you countless times My airtime over the phone versus in studio in studio, they simply give you a lot more part of it as they think, again, you've made all this effort to get there. Part of it is you can talk during the commercials more easily figure out if there's other topics you want to discuss. The fourth big reason, it's a chance for you to make a stronger impression and make a personal connection not only with the host, but with the producer who books you. That's critically important because folks, the real power of radio is not one appearance. There's no one radio appearance that makes somebody rich and famous.

All of a sudden the power of radio is repetition. And you look at some of the most successful talk radio hosts out there, even TV personalities. It all started because they were good guests. They went from being a good guest to being a regular guest or being a paid analyst to then being a host. That's the typical way people were They're way up the media food chain. So it's just much easier to make that personal connection.

When you go to the studio. You can wait in the green room or wait in the lobby. You can exchange business cards not only with the host with the producer, you can also let the producer the Booker No, hey, anytime you need me at the last minute, here's my cell phone, here's my home phone, feel free to call me. If they connect the name with a face and the voice. There's just a much greater chance that they'll feel comfortable calling you again and again and again. And that's really what you want when it comes to being a guest on radio.

Also, if you have any kind of a physical product you're selling a book, a DVD or anything like that. Having something tangible, just allows people to focus on much makes it much much easier for them to focus on it. So that's why if you have a choice and you have the time, go to the studio If you're going back and forth between 10 meetings in a day and the studio is an hour and a half away and it would be four hours out of your day, I understand don't do that. But if it's someplace you can get to 10 or 15 minutes, and they're willing to give you a considerable amount of time. I would go to the studio every single time it will pay off