Okay, so you have the opportunity to be interviewed by the news media. Don't panic. And let's focus on what our goals are and what our goals aren't. Your Goals are not to simply answer every question. Your goal can't be defensively to avoid looking like a fool though. You don't want to look like a fool.

You're going goal is very simple. You want to communicate the exact message you want into this story, whether it's TV, video, radio, print text, you want the message you want in the story. You want the quotes you want in the story. And you want to come across natural, confident, relaxed, whether you're on camera, or whether you're just talking to a reporter face to face, or over the phone. Those are the goals. It's relatively simple.

I'm going to walk you through all the steps right now, so you know exactly how to prepare for this upcoming interview.