You're gonna like this next piece of advice. Here it is, I want you to cheat. I want you to cheat in your next video interview, and I want you to cheat in every interview you do in the future. By that I mean, I want you to have a cheat sheet, I want you to have a single sheet of paper that has three main bullet points, your three messages, and then underneath it, three or more sound bytes for each one. So you should have a single sheet of paper. And it shouldn't have more than really, what's that three times three, nine plus three more.

So 12 points across three main points, three soundbites for each one, when it's a newspaper interview, a web interview anything over the phone. Once you really staring at that sheet of paper. Don't be thinking was that or don't be multitasking and sending two excellent emails while trying to talk to the reporter now. Stare at that. The favor. Now if it's a TV interview, I don't want the cameras rolling.

And you're doing this because that just that looks odd. It looks weird. But I want you staring at a single sheet of paper before the interview starts. That's where your focus should be not on more and more data and 50 or hundred potential questions, focus on what is important to you your three messages, the three sound bites you have for each one of your message points. have that as your security blanket. Now, this is the same advice I give to people who've been doing thousands of interviews over decades, but you might as well hop right into it because it's gonna make your life easier.

So that's your homework right now come up with your cheat sheet. Then I want you to practice your interview. On camera preferably someone else will record you. There's no one else around. Put on your own webcam, hold your cell phone if you have to, but interview yourself, practice delivering your message points, answering the questions, sprinkling sound bytes throughout and coming across the way you want to come across on video. And I understand if you're holding your own cell phone, we won't penalize you for that.

But you can still gesture with the other hand, your face can still move. You can still sound conversational. So that's the last big exercise practice on video until you like what you see. Do that and you'll be in good shape. Good luck with your interview.