Treat every single call contact communication you have with anyone in the media as if they are the number one media superstar you care about, and you are alive. What do I mean by that? Sometimes the TV network or station will have a fairly low level internet could be a 20 year old intern, calling you just to see if you're even a possibility for being a guest. And it's human nature to try to treat that just like a normal conversation and go through procedural thing. Well, yeah, I'm available. I've done that blah, blah, blah.

Big mistake. You should be delivering great messages and great sound bites because this 20 year old intern might not know that much about the media business, but they might be really good at typing your messages and summarizing it. So the sooner you can get in to the databases of his TV station Radio Network media outlet is having interesting messages. is an interesting sound bites, the better because they could type something up. That's a great sound bite. And that goes to the main Booker.

And then that goes to the host, who says, Yeah, let's get that person on first segment. So treat every single call, even though it's not on the air, even though they're telling you those just background information, treat them with respect. Give them great information, and show right out of the gate that you're not only smart and have industry knowledge about what you do, but you're able to package it in interesting quotable ways. By the way, that 20 year old intern today may be the chief Booker in about six months at another network. So it's never too soon to start establishing your relationship as a great great media source.