Okay, I talked about the number one thing you should do when you are media training coaching, rehearsing someone before meeting interview, the number one thing you should not do. Bad lab lab lab talk, talk, talk, advice, advice. That's what our tendency is. We want to show people we're smart. We want to show people that we know what we're talking about. So the tendency is to use the available time to give people advice on how to handle themselves in an interview.

In my experience, giving people advice on what to say in an interview and what not to say. completely worthless. They may listen to you think you're smart, but it doesn't translate into actual new muscle memory. Imagine if you or your kids going to a piano teacher and all the piano teacher did was talk. Nobody ever played the piano. How much would you or your kid learn the piano?

Not Much. So I want to urge you to spend the vast majority of your time when you have available to prep someone for an interview, not talking. Now, I love to talk like this simple sometimes you make too. But that's not where people get better, you're going to have to focus your energies on doing the rehearsal, getting them to tell you what they like and don't like. So that's the number one thing, you really need to focus on the danger. And it's frankly, the biggest flaw in most professional media trainings, too, is the trainer wants to tell all these horror stories of all the time I did this ambush interview with this person.

And here's what Bob Newhart did wrong on this clip from 89 years ago, and it's talk talk talk doesn't actually help someone get better at the interview. So that's the number one flaw most people have. They're trying to help someone get ready for a media interview.