In a crisis has just hit the three most common messages that typically work in a situation like this. Beyond just spelling out the facts of what happened is to very quickly talk about here's exactly what we're doing to help the situation to when it's rescuing people putting out the fire. Here's exactly what we're doing to solve the problem, typically, number one, number two, here's exactly who we're working with if we're calling local fire officials or the National Guard, or the EPA, showing that we're proactively reaching out to anyone and everyone who's appropriate. So no one gets worried that we're in isolation and not doing things the proper way. And the third thing is often how you feel about we want to extend our sympathies. You're not admitting guilt to anything.

And no, you're not going to be held liable for $10 billion for expressing sympathy that someone's been injured. So talking about how you feel as a company as an organization expressing sympathies, those are typically the three messages you need to hit on when you're in the initial stages of a crisis. So think about those