The next step in this messaging process is you have to really think about the audience of this media outlet. This newspaper, this website, this TV broadcast this video podcasts, what does the actual audience want to hear on this topic, I want you to come up with a handful of messages again, that you think will be profoundly interesting and relevant to that audience. Now, it's something that might not necessarily be important to you or even the media, but I want you to put it all down brainstorming again. 10 words or less for each message point, let's come up with the top five points that you think the audience the readers, viewers, listeners of this media outlet, who are consuming a story about the topic that you have to do in a couple of hours, what messages are going to be interesting to them. So take just a couple of minutes and write down those top five Ideas