The next step in the training process that I like to do, most people don't do this. But it takes very little time. And it builds tremendous comfort and confidence with the message. What I'll say to the person I'm working with is okay, we're not going to do a full interview. Let's just state our messages on camera again, pull out the camera, whether it's a cell phone, or a larger camera, and let them know. We're not going to be doing a full fledged interview.

But now's the time to practice how we come across on camera. And let's test the messages. Because sometimes, you'll spend an hour to brainstorming on messages, narrow it down to your top three. Everyone's in agreement, the legal department agrees to Public Affairs Department agrees. But then you say it out loud and you realize, wow, that third message just sounds like self serving baloney, or whatever still really missing an answer to the most obvious question. We know the real Porter has to answer and get in the story.

So it's a good test. Sometimes, messages look good on paper, they don't sound good. On the other hand, sometimes you say it and you like it and it helps you build confidence you get more comfort with it. And it makes it a lot easier for the next step as you start to do practice interviews. So don't skip this. The other beauty of this is gives them another chance to be on camera, you shine a light in their face or these days, just use the light from your cell phone to it just gives a little adrenaline rush and helps them get used to preparing under slightly stressful situation where they don't like cameras on them.

And again, if you record it for 30 seconds and watch it, that's one minute. You can't tell me. There's no time to spend literally 60 seconds for an additional take. So don't skip Don't try to fast forward right to the index. Interview which is what most people do, if they're prepping at all