My biggest failing as a crisis communications counselor, at least online is getting people to rehearse. I know people don't like to do it, they don't want to do it, you know, come up with every single excuse, and maybe you're the same, maybe you're no different. But I want to just one last time here in this section of the course, ask you to rehearse, I would ask you to specifically come up with a crisis scenario, whatever the worst case scenario is, for you in your organization, whether it is you being charged or attacked or accused of committing plagiarism, whether someone has been physically hurt, whether there's chemical dumping coming from your company, whatever the scenario is, I want you to think of that. Then I want you to think of the toughest person you can possibly think of to interview you, your nightmare situation. Then I want you to come up with your three messages, half a dozen sound bites, and then either either Have you yourself recorded on video or ask a colleague to interview you, it doesn't have to be too long, five, six minutes long.

Record it, look at it, figure out what you like what you don't like. keep doing it until you're convinced it's the best you can do at your current skill level. Once you've done that, go one step further. And I really some of you if you work for really big companies, you can't do this. But for any of you whether it's your own organization, or you're not divulging anything overly sensitive, upload it to YouTube, and then put the link right here in the q&a section of this course. Let me critique it, and let others critique it.

Now if you feel like you can't do that, feel free to upload it on any platform you want. And just send me a private message right here on Udemy. And I'll be happy to critique it as well. The more you get used to practicing on video, the better and whether it's With me or another crisis communications counselor, I do recommend you practice. Before real interviews on camera. What I do with my clients, they call me up through live Skype video.

And it may be just a five minute rehearsal. But that's infinitely better than rehearsing on the real press conference, the real journalists they're always prepare in advance where you're speaking it out in advance. You don't want to be Speaking to reporters for the first time. When it's the rough draft. That's always rough.