Your time is valuable. Let's hop right in. I want to give you some quick wins. For starters, anytime you're in front of a video camera, I want you to look your best. Most people are worried about looking heavy or you've heard about camera puts 20 pounds on you. It does if you sit back relaxed if I'm sitting back, what do you notice?

Double chin. He said a perfectly straight, you look stiff and nervous. The key leaned forward about 15 degrees into the camera. Second quick tip. If you want to guarantee that you get the exact quote you want. There's 10 soundbite elements that all quotes are pulled from by the news media.

But the two easiest ones for you to use, emotion and absolutes. Anytime you tell a reporter how you feel about something. It increases the odds of being quoted. And if you can say never, always must have to. It triggers something in the reporter and it increases the odds You will, in fact, be quoted. The third tip, the easiest way to get completely confident to do what the real pros do.

Practice every interview you ever do, stating out loud your messages in sound bites, talk to your own cell phone, record it, watch it, do that, and you will be in great shape. Lots more to come. Let's keep going.