Your job in this media interview is not to simply answer questions, your job is to deliver the message you want to the reporter and get it into the final story. Now, I'm not suggesting you dodge questions. But simply answering questions isn't enough, you have to get your message into the final story. So we got to come up with a good message. Immediate message is something you should be able to say, in 30 seconds or less. Three points.

Now three big themes and 27 different sub points, three main ideas. Something you can say in 30 seconds or less doesn't mean the whole interview is going to stop after 30 seconds doesn't mean you can just hand it to the reporter and say That's it, I'm done. But you need to have that focus and I'm going to give you some exercises now to do it. So for starters, I just want you to focus on what you want. If this were your own newspaper, your own TV station, you could say anything you In 30 seconds, what would that be? I want you to write it down one at a time.

Number one and write 10 words or less. A message point is something with one subject, one verb one object. If you have commas, howevers. Therefore, you're on to a second one, a third point, I want you to isolate one idea at a time. Now, don't spend too much time because we got to do this interview shortly. But spend a few minutes now and write down every possible message on the topic that the reporter is going to be interviewing you want now, if the topic is you've just been indicted on tax violation charges, you can't put out as a message that your profits are up 10% last year, completely irrelevant.

Focus on the topic at hand. And really write down every single message that's important to you that somehow makes should look good. That helps you write it down now