Brainstorming is the easy part. Now comes the hard part. Ideally, if you've looked at all these different categories, all these criteria, you may have 10 2030, you may have 50, possible message points, few guarantees in life, but one guarantee I will give you or your money back for this course, if you go into a typical media interview, and it's not live, it's gonna be an edited interview, you're not going to communicate 50 ideas. 50 ideas are not going to get into the final story. You're going to get two or three ideas likely. Those are the only quotes you'll get.

And so somebody's got to be the editor of this story. It's either going to be you or the reporter. I want it to be you. And that's why it's critically important to use your judgment, looking at all these 1020 3050 ideas, and narrowing it down to just three, not three. main points and 27 sub points, guess what? There is no such thing as a sub point in immediate review, or for media messaging.

Well, why is that there's a sub point in the book, there can be a sub point in the speech, there can be a sub point in the PowerPoint. Why not in the media interview? It's because a reporter can talk to you for an hour, two hours, two days and put just one quote of yours in the final story. Was that a sub point? Was it a main point? Well, that was your only point.

And that's what's different about preparing for the media as you lose control over the context. So you have to prepare in a very different way. And that's why I think you've got to get rid of this whole notion of sub points and just think, in clear terms of three main points. So see if you can start doing that. Now. I'm going to give you a few more tips in a moment.