During certain crises, it's going to be appropriate to give updates. Be very clear with reporters when you're going to do it, how you're going to do it. In certain situations. If you're under terrorist attack, you may have to tell reporters, I'll be back here, right here on this stand behind this lectern. giving an update in one hour will then do it in one hour in certain crises, updates every hour will be appropriate. Now, one opportunity that people often overlook is giving updates after the fact.
The scariest, most damaging stories can quite often happen today of a crisis when there's the video of an explosion of fire, a meltdown of some sort. But if you go back to reporters giving them updates, here's what we've accomplished here here. That is safeguards we put in here the new provisions here the new laws, we've changed to help reorganize the regulation of our industry, so that these problems can never occur. Once you've had a really strong story that may be entirely negative to you the initial crisis, you have a lot of other opportunities to do follow ups to that that could be positive. You can't go into this with the attitude of Oh, that reporter wrote all those horrible things for us about the day of the explosion, we're never going to deal with him again. That's the mindset.
A lot of people have and emotionally I understand it. But objectively, rationally, as far as what's in your own best interest, you got to get beyond that. You have a reporter, journalist, talk show host who wants to talk about this issue. Let's give them something to talk about. But let's come up with new topics. A day later, a week later, a month later, sometimes six months.
A year later. Sometimes it's the anniversary Have a horrible event. And the human reaction is, oh, let's just avoid it. But that's not necessarily what is in the best interest of your organization. If you show people, customers, clients, members of the community, your own employees that you've learned from it, you've improved. You've made amends, you've made your organization and the world a better place.
Well, that's a great news hook for a new story that could be entirely positive for you.