Affiliate Value Ladder Buildout

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Transcript

All right, for this lecture, we're going to be doing an affiliate value ladder build out. And basically, we're just going to start off with the same simple steps. I usually like to add four steps for most people start off with. And of course we get that all set up. So you know what, let me go ahead and increase the size of this to There we go. That looks a lot better.

All right. So now that we have this, again, we're just going to fill this in. Remember that this is our bait. This is our front end. This is our middle. This is our back.

And this is our continuity. So once you have those things in mind, you know what to fill in to the place, let's say That we're representing. And if you did something like mine, we'll just go ahead and do this. And I'll do one kind of like, as if you had to Frankenstein patch together different people that you're affiliating because some people only have this and this and that. And maybe that for you, and not that really. So you've just got a piece of work different people together.

But when it comes together, you need to have whatever you're offering here is the same offer here. Now, I'm not saying that they have to be delivered by you know, guy one. And guy one here, it can be guy two, or three, etc. But the idea stays the same. If you're talking about email marketing needs to be probably an email marketing course that you know, delivers a specific result or something else in particular, whatever that is, keep those desired results in mind. Now I'm going to go through mine as if you were affiliate for me and just what the bait would be.

So that way it's quick and easy because I have this all established by Also, like I said piece working together. So the bait for me would be 100 clicks a day. And that's the video the little freebie that we give away. And what's going to happen is I'm going to as an affiliate set up my own page offering that exact same thing. Offering that exact same thing saying, hey, just fill in that little info there, you know, here's that little Submit button. And that's going to go to me as the affiliate.

And then I'm going to say, Okay, now I'm going to send it to Zach's page here, and Zach's page is going to sell, you know, the sales funnel book. And then once that occurs, again, going to get the profit come from here and then you know, as an affiliate that hey, Zack is going to continue marketing online. All the way up to here for me on my behalf. So what the cool thing is, is that not only are you going to talk about these things as well on your own, you know, you're going to send off emails from your email list about these different ideas here, right. And as you communicate to your list about different ideas inside of that same affiliate value ladder that you're establishing, trying to build a repertoire for sales for then you're also going to introduce other ideas and hey, you know, there's um, you know, Mark Mian, and he's doing an FB course Facebook course.

And it's a webinar and that's $1,000. You know, so you're getting people established on Oh, you know, they're interested in sales funnels, but they also want some more traffic methods, right? So you're going in a similar linear fashion because what do I talk about with sales funnels? Well, sales funnels need traffic to work. And then once you have that, maybe you do something about it. Version marketing and optimization.

Or maybe you could do something about sales scripts. Or you could do something about webinars or building out back ends, or getting a coaching program that helps you do all this and all these things, you know, a continuity that you may want to sell, you know, maybe Click Funnels in itself, right? Because you're like, Hey, I use it, I love it, Zack uses it, we're using it over here. So clickfunnels can be a continuity in itself. And I think at its current rates, I think there's like a 40% payout rate, which is pretty good. So you know, that's a good continuity, right off the get go.

That could be your continuity. On top of that. You can also make courseware it's like, join my newsletter. It's that simple guys. You can have people go over here and say, Hey, if you want to join and it's a paid news, and maybe only release one thing a week, and it's just a video where you're talking about something really cool that you did this week and people are paying you for that information. So I should really put your email list because that's what it is.

So your email list, that's where you're getting the squeeze page, right? You're sending the traffic that's coming out here from the worldwide web. To that squeeze page, your squeeze page, you just copy him copy and you know, split test your own squeeze page, so that way you can collect your own emails, and then they go into your list and now you can market to them. Say, Hey, do you want to join my paid newsletter? Hey, here's some Click Funnels, you should get this, hey, you know, on top of that, you know, if they buy my book and they buy in to my webinar, then at the webinar level, they're going to need Click Funnels because I'm giving them my webinar, my special coding my like, there's a lot of things to make an evergreen webinar, funnel work and you know, that kind of stuff. I saw like all that customization I put into it, all of that split testing, you get that when you get, you know, Click Funnels, and obviously you can mark it through that.

There's so many different ways. And like I'm saying this is just piecemealing different things together. You know, Markman yawns has a Facebook group, you have Zach Miller's inner circle, or you can go over here. And you can talk about, you know, Dan Kennedy, he has a 25 K, you know, some people that are in email, they understand direct marketing or direct response marketing. So Dan Kennedy's a huge, you know, probably guru or expert to them, and being sold on maybe one of his coaching classes or his master writing classes would be a no brainer. It's all about how you segment these people and build them up over time.

So that your email lists again, can be sold all these different things along the value ladder that you naturally work up. Obviously, once you put someone into my sales funnel, someone that has a value ladder and understands the value ladder like I do, then you're going to be getting, guess what affiliates from this, and part of my affiliate program that I kind of pride myself on is that the cookies don't expire, like if you if you were the person that two years ago brought, you know, john to me and he ends up going in and buying this thousand $5,000 course, then you're going to get profits from that just stay in affiliate with me and that's all I asked. And part of being affiliate with me I believe is also having a Click Funnels account. And you know, just being able to utilize the sales funnel so that you can run these leads and make these funnels really easy and share all these cool ideas and things.

So that's the affiliate value ladder. That's it kind of piecemeal. I think that you know, if you put in your own ideas, different people different price points, like I said, for 100 clicks a day, obviously at this level, and let me just quickly change my because I know it's getting a little Crazy up here, this is going to be free, right? This is going to be $1 $1 297. Sometimes it goes up to 597 497. I have people in the finance industry, that's kind of what their market dictates for a front end.

So that's what it is. Click Funnels, I think, you know, for every conversion. There you go. I think that's like kind of the thing, you get $37 or something like that. Don't quote me, but that's, that's close to it. So I mean, again, that's you, that's a continuity.

And that's pretty cool. Then when you build these people's businesses around this, usually you can keep people anywhere from six to 20 months. I mean, depending on the type of people that you speak to. So then you come up here, sorry. You come up here, maybe someone's offering something between 1000 and 5000 and then up here you're looking at, you know, 5000 to, you know, 100,000, or whatever it may be, and there's a lot of different programs, most of them are honestly gonna end up being five to 12 K, and those are the base prices that will sell best. Because once you get into the hundred K, you're dealing with, you know, it's literally a one 5000 buyer.

But at that level again, they're worth that much, right. Because if you knew Oh, I can make $100,000 for every 5000 sales I make or every 10,000 sales, then that would just be your goal. Oh, I can get that in there at least worth that much money and then imagine all the other people that will buy a bunch of other products. So it's kind of the idea when you have the big picture. It's a lot easier to imagine where these profits and sales will be

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