Okay, what I want to talk about right now is positioning yourself as an expert language is an important part of your life. In fact, when you change your language, you change your business. When you change your business, you change your life. So thus, if A equals B and B equals C, you change your language, you change your life. And it's as simple as going back. How do I change my language?

Well, I can go back and I would probably more or less recommend my neuro linguistic programming beginner's course, it's not teaching you how to become a hypnotist. It's actually teaching you how to remove all of these, I would say they were more or less called wernick commands. But these false limiting beliefs of what holds you back every one of us has a lot of talent to be an expert. The only thing is, is that we sometimes misappropriate who and what our talents are founded inside of, and we don't know how to position that correctly. So everything that I'm going to be discussing is all about experts. positioning.

And I hope that's all right for reading. I'm gonna smooth out my brush a little bit more. But that's all we're trying to really go around. And number one, my biggest biggest thing is anyone you learn. Let me put it like this when learning that person taught you so I know that seems very redundant it's supposed to be this is how simple positioning is because when you make it redundant, then it's almost impossible to forget. So that's how simple things are.

And mastery is yes, making something that is complex, simple, but also mastery is being able to thoroughly explain Everything. But when it comes to expertise, it's making things simple. That's really where it starts. So when you learn something, or I'm sorry, when you learn something from someone say you learned something from Dan Kennedy. Well, you bought his course. Right?

You bought his book, whatever it is, you know, you bought my sales funnel secrets book, guess what you get to say, I learned from Zach Miller himself about XYZ, whatever you learned inside this book, because guess what? I was the one who taught you how to do that. So you get to say that you were a student of mine, you know, I'm your mentor. If you look at me as that if not, then don't say I'm your mentor. But that's the idea is, you know, I have mentors as well, people that I look up to, and at times, some people fall out of mentor status and others rise to it and it's ever shifting. But it also allows me to frame myself depending on if you see my whole circumference of everything that I say, you know, he's my mentor.

He's my mentor over the years. I probably have 50 or 100 mentors because At the time, what am I trying to learn? What am I trying to discover? Who am I trying to present to? If that audience resonates well with these types of individuals, guess what? I want to learn what they have learned.

I want to success hack what they've done. And then I get to say, I've learned from so and so I've learned from Russell Brunson. I've learned from Dan Kennedy. I've learned from Sid Michaels. I've everybody. All these types of people are positioning for you to say, they've taught me.

They taught you I taught you. Even though there's this disconnection, where am I physically with you right now? No, can we be physically together? Probably not. 95% of my students, I'm never going to physically see unfortunately. But that's the beauty of the internet.

That's the beauty of having a book of having information that spread. I'm not going to see and get to shake hands with every single person and every life that I've touched and changed. But with that, you can also level with yourself and understand that hey, He's also taught a lot of people. So I've been taught by him. And have I personally met him. No, but you don't have to go out and say that, you have to say, hey, I've never personally met Dan Kennedy.

Okay, that's fine. But I've also bought in a few thousand dollars worth of his products. So I think that's worthy of saying, Dan Kennedy's taught me about direct marketing, isn't it? Right? Because I know a lot more about Dan Kennedy's methods than the average layperson who maybe hasn't even heard of such a marketer. So when learning that person taught you just keep that in mind.

All right. And, number two, when it comes to expert position, always, always remember to say, the hours and work invested, you know, hey, in order to come up with my sales, phone, secrets labs, took me six months to create. It was a long time, it took me probably well over 200 hours to put together that course that's only 40 or 50 hours long. So there was a lot of information that positions you as an expert. Why? Because people want to know how much you've given into what they're getting.

If you can position that, in a sense of, wow, this was a lot of time, this was a lot of effort. This was something that I wouldn't want to do myself. Guess what that puts you as an expert, because if people don't want to walk in your shoes, then they're willing to look through your eyes and looking through your eyes. What I mean by that is that they're willing to see your product, see how you did what you did to be successful or you know, to help others be successful, whatever you're teaching, obviously, there's some sort of change or acting in people's lives, businesses or mind. All that we are trying to do is say, all of this investment, you can either do it yourself, you know, Invest 200 hours, learn what I've learned go through half a million dollars in guru products from all these people who sell coaching services for 25 and $50,000.

And they give you no guarantee of success. Or you can shortcut all of that. And for $37 know, everything that I know or, you know, how about for free, no, everything I know, and you can get this boom. And that's gonna shortcut it, and you're not gonna have to go through everything that I went through. Now, is that guaranteeing that you're going to get overnight success? No, that's not that's not the case.

Don't, don't tell them overnight success types of things, you know, don't tell them guarantee. You can use the word virtually guaranteed because virtual leaves a shadow of doubt, which is all that you really need. It's just really better though, to say, hey, it's going to shortcut it. It's not gonna make it instant. It's not gonna make it overnight. It's not gonna make it by a certain date or a certain time of ours.

Investing. But I bet you nine times really 99 out of 100 times, it's going to be less time than I invested to get my business up. I'm, I'm really sure of that I'd be a bear terrible teacher, if I didn't teach you how to do everything that I've done, you know, all that I've learned all of these things and do it in basically, you know, at least half the time, if not less, and people will pay for that. That's expert positioning. That's your expertise is that you're saying, Don't waste all that energy. Don't waste all that time.

Don't work so hard. You can shortcut it by doing this. And now, the third one that I'm going to give oops, for Expert positioning, and this may seem a little like I said, redundant at first, but you do need to understand that when you learn something, there are a plethora of people out in the world that do not know what you know if you know how to Hire shoelaces, guess what are the people who are going to teach you how to tie shoelaces for free on YouTube? Sure. Just like there's people who are going to teach you how to tie, a holiday bow tie, you know, those little ribbons that go on Christmas packages, or I guess presence or whatever you want to assimilate it to. There is people teaching those things.

But then there's a whole nother niche of people that would love to learn how to do that for themselves in maybe more intricate and fanciful ways. And you can build additional materials on what's already available for free and then charge for it. Take for example, the idea of how to I think it's how to make your own holiday bow ties or how to create your own holiday bow ties COMM And this website, very, very, very low quality in a sense, but it still makes six figures every year teaching people how to make those little gift bow ties for themselves. That sounds like a $17 video, and then a couple upsells And there's a six figure business behind that, who would have thought, but it's because you are actually using the expertise of what you know, and positioning it to other people who don't know. So anything and I mean everything forever, everything you learn.

Equals and by money I mean value, because that's what people register value for money, it's the same thing. Anything that you learn is valuable to someone else. I don't care what it is, even if you know how to run a fryer, alright, you know how to run a fryer a very specific way you how to clean it or keep it you know, up to date. And good, great. Now you can create some video about that teaching. Here's how to properly use, you know, a deep prior etc.

And maybe it's just a 14 hour course. But guess what? You can get, you know, a couple hundred companies that want to use that. Or even someone that wants to say buy that as training for their deep fryer system, you could have a $10,000 contract from a deep fryer company that uses you in their training video. Or you could end up doing something where it's just Hey, a couple hundred people or companies wanting to learn how to clean their deep fryers, and there was nothing teaching about it, and how to get on the inside and do all this and that, hey, there's people out there, there's someone who's just bought a deep fryer, you know, maybe off to Craigslist or eBay. They don't know how to do it didn't come with an instruction manual.

Now your DVD are your instructions are available and it says hey, how to clean a deep fryer how to do this about a deep fryer, and then your course comes up. So anything that you learn is valuable to someone. Everything. Now, there are of course things that are more valuable. But I did just give you the example of someone who Zack and Jan, those were their names, who actually sold holiday bow tie Not the actual bow ties, but how to make them videos, instructional videos, and have a six figure business. In fact, it was a little bit more than it was six figures in the sense, but it was 200 and some thousand dollars a year, like just money where you're like, really?

What am I doing with my life? It makes you like one of just go, oh my goodness, what am I doing? What am I doing wrong? Well, it's positioning is just you knowing and understanding that, hey, you do have expertise. And once you find out what those are, and you put them down on a video or paper format, or you know, digital, whatever it is to share with the world. That's when people can start paying you for it now.

Now, Zach and Jan, mind you, they had a great idea. While they didn't have a great idea, but they found an audience for that idea. And that audience again, it meant we had to build up an email list. You had to also go and find mommy bloggers because that's where they found out most of the people that wanted to do this. That was their audience, mommy bloggers, people who were just staying at home. Finding ways to do cool things, maybe, you know, sell some of these on the side as a side income or hustle.

And there is enough of those you get, you know, the top 10 mommy bloggers, you end up showing up on their websites, you know, maybe for a couple hundred bucks a month, using a banner ad and boom, now you have an audience and you're driving traffic. And I'm going to be talking about different methods that you can use to drive traffic. But as far as expert positioning goes, once you have that, the people that you place yourself in front of will naturally be more attracted to you. So it's all about language, your framing, just know that when you do learn from people they taught you, you get to say that he was my mentor, she taught me I learned this from so and so when people even hear that it registers inside their mind. They don't know if you position it even correctly with you know, proper phrasing.

You can say, you know, I've worked on you know, this sales funnel with Russell and What does that mean? Oh, well, we were just working on the same funnel at the same time. And we happen to, you know, do split tests. And he used one of my split tests. And that's all it was. But it positions you like, wow, it's almost like you're there with that person, or you're working side by side with them shoulder to shoulder.

And really, you could be halfway around the world, no one's really going to understand they're going to assume more, unless you tell them less. And by I mean, that is that you shouldn't put glass ceilings on your language by saying, you know, hey, I've done this and this with so and so and that's great. But it's even better to say, I've worked with so and so on multiple projects, right to that's multiple. And now your positioning goes from instead of I've worked with them on this and with and on this, hey, I've worked with them on multiple projects. They're really great people. You know, you can speak more something personable about the person If you really know them that well, you know, he's a funny guy I love.

Boom. Oh, he's a funny guy. No one knew that he was a funny guy because they haven't been that personable with him, right? They don't know that. And it's those little nuanced things that you say that make all the difference in your positioning. On top of telling people how much time or effort it took to accomplish something, you kind of want to brag, brag where you can, it's okay to brag when you've obviously done the proper research or work into what you've done.

And it doesn't mean that you can't brag after doing 1020 hours of work, that's work, you did something. Now, most people are gonna say well, I have to brag after it's complete. Don't brag when it's complete. brag as you're making it when you learn each new thing that's awesome to you. brag about that? brag about it.

Even though you just learned about it most. And this is going to be my fourth is when it comes to an expertise. One Wasn't too good. One Step Ahead. Now, with expertise, when you teach someone, you don't have to be a master at what you do. Mind you expertise is positioning.

Mastery is a time aggregation. So that you can say, well, I've seen a lot of variables inside of this specific industry or topic. So while new things are always going to happen, changes inevitable. I have a mastery of this. So what new things do pop up, I can relate them to other things inside my database of history. That's what mastery is.

Expertise is positioning and positioning is being just one step ahead of who you're teaching. Now, as you start to come into this, maybe you'll understand that you don't need to know everything about everything. You just need to know As much as you can, and really one step ahead of what you're teaching today, right now recording or whatever you're doing, I guess, is that you need to do your research before you do that recording. And then boom, you know, a little bit more than what your audience currently knows. And now you're one step ahead. So when you teach them that they're caught up to you, now you get one step ahead, then you teach them that one step ahead, teach them that and guess what's going to happen.

There's going to be people that will come in, they'll interject in this portion of your timeline, in this portion in this portion, either way, they're going to keep progressing as you progress naturally. So you're gonna catch people on different waves of their life, whether you know it's making money online or losing weight, some people get fat, then they get skinny, then they get muscular, then they get a little out of shape, fat, you know, it's a circle. Everything is vicious circle, people will always come around through different buyers phases. So when you just stay one step ahead, you don't have to know every part of the phase and always be an expert. On every part of the face, you're just going to continue along your path and knowing what you know, staying one step ahead of the audience. And when you do that, people are going to see you like, basically a God because it's like, wow, we know so much.

He's on the cutting edge of everything that we see. Well, you're not on the cutting edge, really, you're just kind of like a reverberation of what well is everything's known, but your reverberation of what you currently learn. And for other people, some are going to be Hey, I heard that from someone so you know, that's not new, cool, doesn't matter. 9510 more really, 95% of your audience isn't going to have heard these materials, probably before. And even if they have, you're going to put it in such a way. That's completely different.

So that seems like is this the same idea? I don't know. People would have to hear it side by side. And then see maybe come a few commonalities inside of that. But that's gonna be hard to do. You to trace back where this original content came from.

So being one step ahead, allows you to cover a myriad of topics, but not have to be a master of each one as you come into it. And that's what expert positioning is all about.