Your Value Ladder Buildout

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Transcript

All right, so we just did an affiliate value ladder. Now I've got a few examples for I'm just going to put your the special way to spell it, your product. Value ladder. And what this means is we're just going to get through a few different examples. And I hope you guys can stick with me on all of these things. So I should add one more.

And we'll go ahead and take out one more. We'll make this one a little bit more special. All right, and I'll even go up to a fifth one to show you guys kind of how it may go. So here we are. We're start now I would call this more of a free plus shipping because there's 1234 And what we're going to work out is maybe we want to bait it's, you know, questionable, but we can push sometimes people right to our front end, especially if it's a free plus shipping. So what we're going to do here, we may end up like I said, making something that is to three hours of your best materials in a DVD format.

You can do something where you write a 10 page booklet, it could just be a little pamphlet or something like that. It could be, you know, highly graphic, even in a nature, but it's only 10 pages. It's kinda like a magazine. But whatever you want to do, it doesn't have to be overkill. See, the very idea behind it is understand your market and get something behind it going out there fast. The faster that you can get something going up and running, the much more successful you're going to be.

It's not about getting everything right. It's about getting everything together as a big picture. And the second that, you know, that that you can't look back, there's got to That initiation date I call it the plateau plomo deadline, I talked about that even inside my website, you can look that up at Zach Miller calm, or Zack dash Miller calm. And inside my website, I just talked about how you need to set a deadline. The deadline is a specific date where, okay, I've gotten all the knowledge I know. And I'm not going to go back and try and be a perfectionist about this.

I'm just going to get something up. And I'm going to follow through on what I plan and what I researched. And when I do that, there's just so much more success, like all of my clients are just like, Oh, this is a lot easier way to do it, where it's just like, I got a lot more done a lot more quickly, rather than Well, kind of the normal way, which is people go after it for 369 12 months. It's like a couple years later and you're just wondering what the heck happened because you didn't set a plateau plomo date. You know, one day turns into a week turns into a month turns into a year. It's literally down to the minute I even created one of my courses.

First email mastery, I literally my Pato plomo day, set everything up all my sales funnels had everything going by a certain date. And I got it done in seven days from researching, knowing, you know, just a little bit barely anything about what I was going to make or what I had for upsells created all the products and everything all in that time. But again, I didn't go overkill. So if I was doing something, say like a weight loss, and we'll just do what I'm going to do is probably a DVD for working out. And then for my middle, where here, what I'm probably going to do and I'll even say for upsells, we'll go through that real quick. upsells for that, now, I have a workout DVD.

It's teaching them some of the best exercises, guess what I need to do? Well, I need to sell it the next step, something that's obviously going to increase the speed or if they need help. Either of those is a great one. I don't need to sell more. Additional workouts probably going to sell, hey, do you want to learn how to juice? Great, now that you learn how to juice?

Would you like to learn how to build muscle? You know, that's something that's like that next step, maybe I would switch those around, I'd say, want to build muscle first. Cool, okay, want to lose more weight? Yeah. And then that's what you go into as your upsells. For amid, you would go, Hey, we're gonna have you know, a four, eight week boot camp.

And I'm going to take you through all these different exercises for thousand dollars. And I'm going to have one on one help with you, you get to call in. And we will have, you know, personal help. And we'll create a custom diet guide just for you, and your weight and your BMI or whatever. And there's ways that you can do this, really simplify it and make it pretty quick. I'm quite amazed it you know, how ingenious people are, when you you're inside your industry.

You see, I'm a great marketer, and I'm a great sales funnel creator. And I'm great at doing all the things that make a successful business at the very foundation, but all of the things that it takes them to make that business, you know, continually successful. amazed that you guys, you know, you come up with things where you're like, Oh, yeah, we can just, you know, come over here, we'll make an eight week boot camp and you run with these ideas. That's so amazing. I'm like, Oh, I would have never thought that it would be that easy to fulfill on a custom, you know, diet plan guide, but someone was just like, yeah, you just enter in these details. And, you know, there's really only like, eight body types.

And from there, you know, you're obviously it's an attack metabolic rate that we're just trying to increase. So you just mix it up. And I was like, oh, like, you know, because you take advantage of expertise that you don't really think about inside your own industry, but I'm sure there's hundreds of ways. And when we get coaching together, that's what we do is we mastermind on that. And we bounce ideas, and I speed up your discovery process by you know, 510 x. So inside of here, you know, eight week, boot camp, and then we have the back end here.

And for this, we may do something like, you know, hey, we're gonna fly you out, we're gonna do a total makeover. We're gonna, you know, teach you how to live, right how to work out how to do all these things, it's just gonna be a complete makeover. And, you know, we're gonna charge $5,000 and it's gonna be a three day event. So you know what we'll pay for your plane ticket, that's 1000 bucks, you know, up to 1000 bucks. We'll, we'll play we'll pay for your plane ticket, and your your room and board and we just want you to oops, we just want you to come on out, help us for a little bit. Make sure that you have all of the right techniques that it takes to get the body and, you know, whatever you need for your weight loss goal to occur.

For continuity, you may just have something like, um, you know, it could be paid videos. Where you have like, Hey, here's, here's some new workouts or, you know, here, here's some new shakes that you can make. Here's some new food groups. Here's a, you know, a superfood that I just recently discovered myself, in case you guys didn't know, or here's something else. And it's kind of amazing. Even inside of these paid videos, I've seen people affiliate and sell their affiliate links inside of those things, and it makes them still even more money.

And they'll sometimes you know, just charge just to get people in like, Hey, you know, it's just seven bucks a month, you know, who can't afford seven bucks a month to do these things. And then inside of that you have what you know, our buyers, right, especially if you use Click Funnels, they've purchased now, and then you affiliate these things, and you have that purchase information. So sometimes you can do unique API transactions and like, take the order and send it off and it's pretty cool. So you can be an affiliate inside that event. continuity program. Now let's do something where we're in finance.

All right? And I'm going to go through this real quick and then make money online. Because I know you guys, you're not just an affiliate for me, you may actually be your own MMO. But for finance, we're going to do something like that's a credit report, we'll do a credit report. And maybe I should take this down a little bit. There we go.

That looks. There you go. You guys can read that now. All right, so we'll do the credit report. That's the freebie right. That's our bait.

And then our front end maybe, um, you know, boost your credit. So that's another one. And then a webinar about debt relief, right. There's actually methods to get rid of debt. I actually had I've known quite a number of people who've been able to remove large portions of debt, you know, 1020, even $50,000 in credit card debt with just a simple, you know, the right paperwork, and just saying, Hey, you know, do I owe this and they go, Well, we can't prove that Yo, this I guess maybe you don't know it. Like that simple.

It's weird in this day and age, it's kind of like the crossover between paper and electronic. But there's a lot of that to happen nowadays. I almost wonder if it almost happens all the time, with the way how the the debt system is set up, but that's a whole nother story. Getting back into debt relief in the finance. Obviously, you can see that a lot of my coaching students rub off on me and I go really deep into their businesses because I love learning about it. And some of these people you know, I think everyone's a little fringe because you get so wrapped up and so good at what you know, like I got so good at SEO.

I started like I could make crazy conspiracy theories that I I can't actually prove that, you know, Google's manipulated beyond something outside of a human. It's an AI. That's literally it's a little crazy. But yeah, there's cool things inside of everyone's value ladders that you can give away. And there's these unique twist everything. You just need to think about what your unique twists are things that you feel like you're an expert in or something you can you just got to think about it for a while.

It doesn't come always naturally, but it can. And it's awesome when it does. But it may take a little, you know, brain juice to push that idea out into fruition and reality. But once you do you have these twists to each thing like the debt relief, where it's like, Hey, you may be able to get rid of all your credit card debt. Wouldn't that be awesome? Yeah.

See how many people signed up for that webinar? insane. But anyway, so you go up. Another thing that you would do outside of the debt relief, you're coming here and you're doing a coaching, right? So it's a coach program, and you're saying I'm going to show you how to do all this. And that is You know, boost your credit, how to boost your credit, how to destroy your debt.

And then the final one up here, that's like 100 grand is how to create a trust. And believe it or not, with trust, you have to do researches and research into it. And I know I'm going to say it wrong because it's actually illegal lease term. But it's not that you don't have to pay taxes that deferred in a specific way that makes it so that you virtually have no liability for what you know is owed. And I don't know it's all about the positioning and long story short, it's obviously takes a bit of investment to and these are obviously mostly for millionaires who are like, I know what a trust is, and I know how powerful that can be. And if that could defer taxes even for a few years, how much money that's worth to me because for some companies just to defer attacks for even a year.

If you You know 510 million dollars that you may have to pay in those taxes if you can now invest that you want to pay in taxes, you can now invest that for the next year, and then write that off on the taxes. Like you can do some really nifty paperwork and number figuring, that basically makes you a whole lot of money. I almost went to Amazon to like foaming at the mouth from how much people make at this level. But again, all of these are value ladders. And guess what is everyone gets a credit report going to get this but there's a certain portion that will and let me tell you, it's more than you think because you have it available and you take people up step by step by step and then you know, one of the other ones that is even offered the like, you could do something like understanding how to get business credit for you know, loans up to 50 or $100,000.

For people that are just starting out, you know, they can't afford a trust because they don't have a business that big. Guess what, we have a you know, thing that teaches you how to do business credit and how You get finance loans for up to 50 or hundred thousand dollars for your idea. And with that, you know, if something goes liquid, then it's just all of those assets go liquid that's attached to whatever the businesses. But with that, again, it allows people to be able to create new businesses branch out into new ideas that they've always wanted to. So that's one of the things that I've seen offered inside the finance industry and from my coaching students. Now, when it comes to an MMO, something that I like to offer is, you know, who's quick to the hundred clicks a day because it's so sexy of an offer, like it works so well.

And it's so easy to prove, because it's like just science bam, right there. And you guys, the more I explained the value ladder, you get it, you understand that? Jesus, I can't just have one thing if I have a value ladder, I understand why $20,000 a month is actually feasible and easy to do. You know, what the heck was I doing with a nine to five job that's why I've never, ever really Technically had a nine to five, because from day one I understood, you know, the power of the internet. And I talked about that inside my book, but it's like, Ah, geez, I mean, the power inside the leverage that you can always have no matter what even if there's times where you struggle or, you know, like I went bankrupt a couple times not actually filing for bankruptcy, but in a sensibility of business where it was like, Oh, I made a bad investment.

And that panned out into absolutely nothing for my advertising or extra Why? There's a lot of reasons why. And I talked about that inside my book too, like tracking your numbers and having a value ladder and upsells. And obviously, evergreen methods, things that you know, you're not relying on Google for all of your assets and your money so that if they change, basically your entire business goes liquid the next day. So with an MMO make money online, you may want to do something where it's like how to quit J ob, right just over broke job, how to quit j ob and then it's a little video showing you, you know, you do it all through this one method, maybe it's email marketing, maybe it's sales funnels, maybe it's Facebook, maybe it's whatever you want just place inside fill in the blank, then you're going to come in, say it is Facebook, I'm going to do something completely different.

So it's FB training, and it's showing you how to put up your first ad. Now from here, you know, you need some upsells. Obviously, if you have a Facebook, you're going to do how to do a landing page, right? So that's one thing that you may do an upsell for. Then the second upsell may do, hey, you know how to do a landing page, but you know how to collect these people's emails and then write to them so that your writing will actually convert them. Here's some copywriting.

So all of that comes inside of a Facebook group thing. Then you have a webinar and the webinar could be considered, you know, what I call a masterclass master series, whatever you want to do. You know, Teacher edition. I don't know, Master usually ends up kind of being a hot topic word. It's whatever the buzzword of honestly that The year is. And you just use that I remember back when it used to be rock star because there are a lot of songs with rock star in it that was in the medium of people's minds.

Once you move over the masterclass may teach on everything Facebook, maybe like you know, instead of just this one or two hours, we're going to go 12 hours deep and you can honestly with Facebook there is sorry about that there's so much inside of Facebook that I mean you can segment you can create extremely niche target audiences. It's kind of insane sometimes like I'm not a master at it, but if you are then you can teach on it. With that being said, again, you can go here you can offer coaching, or you can do what I like is a funnel built out funnel built You can charge you know, easily 12,000 25,000 I mean 20 really, you can it, it's real easy to sell these for anywhere from 12 to 20,000. Just like that, especially when you present it right and you have a few usually may need a case study but you can even use other people who have been successful, their, their actual funnels, just funnel hack them, say, you know these funnels are making this.

They're using Click Funnels, we design these things inside Click Funnels, we know what we're doing, we've helped create, you know, funnels that are, you know, you know, doing 50% conversions or whatever your front end does, you know, just talk about things like that. And you can build up to that. Then after here, you may even have something where what I love doing is like either three or two day events, and they'll end up spreading over personal ID to day events because I feel like people sometimes don't have the three days and you can pay So much in like people will begin to feel overwhelmed by day three. So if you just got day one, day two, it's probably a lot better. But I know you guys you like things in threes, so three day event, do it Friday, Saturday, Sunday, and people come over, they fly out, they go somewhere, make sure it's a big place.

That's my one tip when you do these events. If you have it in the middle of like, North Dakota, or Idaho, or you know, Wisconsin, guess what, you're probably not gonna have a lot of people to end up coming out to you. But if you do in the middle of Miami or Atlanta, Georgia, you're going to have cheap airfare rates people can easily get there, it's an easy thing to do. So, when you do that, think of a big central location. One place to avoid and I talked about this in high ticket hack, and I go more into the details but never go to Vegas ever for your events unless you like not making money. With that being said, your three day event, again can be something you know another masterclass 25 K and you're going through everything You're teaching people how to do Facebook writing, how to do the ads, you may have guest speakers, you may talk about how to create an attractive character how to do Seinfeld emails, how to do this and that and how to build out a value ladder.

There's so much you could do inside of it. And that's a make money online value ladder. So that's a few different ones. But that's kind of your product a few that I got as feedback for what I may, maybe should do. And I hope that that has answered a lot of questions. The value ladder fits into every business, even b2b, even a physical brick and mortar, you just have to kind of think about it.

If you need any help. Obviously, you can come out, reach for me, but really just a sales funnel secrets, the book is going to show you even more tons of samples, about different value ladders for a lot of weird, crazy niches so you can see how it fits in and why it's basically universal. And it's the absolute necessity to having a successful

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