Solo Ad Tips

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Transcript

Okay, now I want to get into some helpful tips for when you actually buy your solo ads. So, solo tips. And I like to keep with three basic ones. And there's some more that I'll probably be adding on. But number one, start small. And that usually means 100 to 200 clicks, all right, we're not trying to become an overnight millionaire, because if we do, we're gonna end up becoming an overnight broke sensation.

It's this weird thing where when you spend too much too fast with a solo ad seller, even ones that provide good service, you just don't know if they're able to provide good service over an elongated portion of time. Which means if you start slow, you may have and probably will, I've always experienced this better results with your first one, two or three purchases. So That ends up going into, hey, if you proved yourself very reliable with these one or 200 clicks you delivered in time, it ended up delivering a 50 at least 50% ROI. You know, it was good traffic, some good opt in rates, the traffic quality was ranked high inside click magic, like we like I talked about just clicking on that gearbox going down to traffic quality, seeing that speedometer, where's it ranked red to green. And then if they make all of those things, then they're all good.

We can double down. And then that's what I suggest is double. Down on wins. All right. So what I want you to keep in mind is that a win is 50% or more. Now, if you're an affiliate, obviously you're looking to get more than that back because while you have your email list and you're going to be marketing to them more other offers, you probably I get it want to make a little bit more of your money back On the front end, if that's the case, you're an affiliate, then you should try and look to at least making 50 to 75%.

But it can't always be the case. As long as you have a value ladder as an affiliate, even if it's not your item, it doesn't have to be in one of these could be your item, you know, you may only provide this type of service or this type of service, or you say, hey, if you want to get coaching from me, I'll offer it so then whenever when anyone says yes, that first time for $12,000 $5,000, whatever, make the course then not beforehand, right? So I mean, there's always types of things that you can offer, including continuity, which is the lifeblood of a business. Moving on past that, so you want to double down on your wins. But then you want to make sure that you cap off and here's my one thing. Three or four wins in a row.

And that's it. All right, and then at you cap All right, what that means is you stop using that vendor for a little while, even if it's a small click, you know, this vendor can provide 10s of thousands of clicks. That's great. That's a really awesome thing to hear. But at the same time, you also need to realize that these people are getting and respond talking to the same email list over and over and over again. So if people hear your message, you know, for 710 days straight, they're not going to be as open to it for another seven or 10 days.

So my suggestion is take vendor breaks, all right. And what I mean by that is you're usually going to go anywhere from one to three weeks, all right. And you're kind of going to break them up in between because someone who has a really huge list you can only you only need to take a break from them for about a week. They're going to have like 20% of their list is going to be brand new fresh. And that's going to be very helpful. If it's a smaller person.

Well, you may have to wait a little bit, you know, it may take about 30 or so days before they finally get a refreshed portion of their list so that they can remarket to these new individuals for you. When you sign off on that, what I highly suggest use same click magic link. Alright, and what I mean by that is same click magic link for the same vendor. All right. So when you use that, it's actually going to make sure that you don't get duplicate clicks back to someone. And most of these vendors should be set up well enough with their rotators which you know, gives traffic here then here and then after it reaches a limit, it'll float over and it'll go here and it rotates around.

Between them. So they should have that set up well enough that you are not getting any duplicate clicks, again from your previous campaigns. Not everyone set up advanced enough like that that's an advanced thing to learn inside the solo ad industry. So make sure that you give them the same click magic link. Now, if you end up changing up your offers, you do need a new link. But as far as you can go, keep going to that same vendor and give them the same link.

And that'll ensure that if they do have any other people on their list that they've already sent to and have clicked through to read your email, that when they click again, they won't be counted towards one of those clicks that you purchased. So again, that's to your benefit. Now, the final thing that I also want to give to you guys, is that while using the same click magic link can be beneficial. There are times where even within the same seller, you should change up and this is kind of my little Asterix to the side if I may say is When you change your sales page in a large fashion, all right, change the link, change link with sales page, and sorry sales page changes. I hope you can read that. That's a little.

There we go, changes. And again, just to reiterate that in a different form for you, what I'm basically saying by this is I need you to make sure that if you have large changes to your sales page, you add reviews you do, you know, you take it from a short form to a long form. While you can split tests inside of clickfunnels. I suggest actually creating a new tracking link so you can better identify the conversion rates that come in From those changes, because a weird Fallout between Click Funnels as a tracking unit currently I've been trying to work with them on it is that they don't track how well someone converts on a sales page. So you're going to want to use click magic to actually test that out. You'll get those stats of people who transferred from you know, your sales page to your order form.

And from there, you can kind of get an idea, but you don't know real conversion rates. You don't know how long someone's stayed there, you don't know the interactions. So that is one thing that clickfunnels is lacking currently, that you may need to implement. Hopefully not much more as we go into the future and clickfunnels develops into a more robust system for creating sales funnels.

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