All right, now the first thing that we're going to get into is the tripwire for front end, there's a couple different kinds of front ends that you can offer, I'm going to cover all three of them. And then when it comes to the mid tickets, the continuity is in the back ends. There are also other variations there. But I'm going to cut those short, I think the front ends the most important, they need the most variation because it's obviously where most of your traffic your customers are going to be coming through. So you want to split test even between different funnels maybe, and see how each one works. When it comes between making, you know, a free plus shipping, you don't have to do 300 pages like I did, you can do a 10 page booklet, you can do a DVD with one or three hours of your best materials.

It doesn't really matter. You can make these things very quickly and easily because if you make a 300 page book, it's gonna cost you about seven to eight bucks to print. And then on top of that you have you got to ship it there you have a drop shipping, I basically lose like five to 10 bucks, not including affiliates that I pay on this book. But again, I lose money on the front end. And I focus on the back end and that's what this is all about. But the tripwire does a little bit better than this, obviously, it's not losing you money, it's making you money.

Usually it breaks me even, I usually can get 80 to 100% of my money back on a tripwire not including usually like all the upsells. But that's a negotiable depending on what you sell, and how, obviously, the audience responds. It's usually going to be a sales page between one and $10. I usually like that seven number. I've talked about this a little bit before but it's just the numerology something about the human mind we attach to that number, and we find it very pleasant. So it's easy to say yes to a lot easier than an eight, or even a six weird enough.

So seven, then your upsells you these upsells can go anywhere between one and $500. So I know that may seem crazy. I've even seen some people sell it for 1000 to $3,000, but that dictate that was dictated by the market. So If you success hack other people, you know, go through, buy their items, copy what they're doing, see what they're doing. And then you can copy their upsells, whatever their prices are, that's what you usually want to stay within your mark, it's going to tell you most often, what is okay to charge and what is too much. So that's where you're trying to compete on and you're not really competing on price, but you're actually competing on the offer or the desired result that you deliver.

Because if that's different than everybody else, even just slightly, you have a twist to it, then that makes it well, I'm comparable in terms of price. So I just use those I success hack and obviously copy a lot of things similar to people that are very successful, direct competitors of mine, and then I go off and I copy what they're doing. I add more value. I make it slightly different. I changed these few different things. So we're competing on kind of different platforms, but very similar ideas.

Especially if you like you know by amb you'll go Oh, they're pretty similar but He obviously gives more value, and does these things different. So that's all you're really trying to fight on. And that's what tripwire is all about the upsells. There's a few ways that you can go about doing upsells. And I'll talk a little bit about that quickly. And there's there's just a few main ideas that you need to keep in mind when doing upsells.

So that you don't kind of piss off your buyers immediately after they bought something. And I'll kind of go through what you say and the ideas to craft around for your upsells. And when you go through and you look at a tripwire, it's usually going to look like this. It's a very simplistic page. I just have my who, what, where, why, who, where how script, right inside of here. And again, as you see $7 I say, hey, purchase it in this time, it's going to expire if they don't purchase it actually does redirect to what I consider my slo my self liquidating offer and it goes up to 90 79 say, hey, you do this or it's gonna increase increase up to 197, it actually doesn't increase up to 197.

But after someone has experienced that price increase right there to here, and they still want something and they were on the fence, they go, Oh, man, well, now I really have to get it. Because though, if you increase the price, and then you don't threaten to increase it again, then it actually like makes people go, Well, I'm just gonna hold out until it goes down again, or who knows, you know, whatever. But if you actually threatened another price increase, you don't have to hold out to that one you can. But I usually try not to, I'll usually just remove the item completely for them, and have a redirect where they can never get that item again. But I do another price increase. And that when I say, hey, if you don't, it's going to go up and it's going to go again.

And that creates a funnel where it goes, Hey, I send people and if they buy immediately they get my tripwire offer or my free plus shipping. And then if they don't, they get sent to another thing where now they have to pay a full or full price or you know, A reduced price, but it's still more. So often what a, what I call a slow self liquidating offer is, it's just like it sounds, it means that you're gonna put $1 and get dollar out all from this front end. It goes lead magnet core offer and then usually one or two Oto, similar as above. But the difference between a trip and a slow is this trip wire is obviously so low, just like it sounds, you trip over it unexpectedly because such a low threshold for a price. Whereas the slow, it takes a little bit more build up.

And you're probably going to have a price point between 27 and $197. I like to put mine 97. That's where I put mine, personally, because that's what the market has dictated. But I also have to guess what deliver much more value inside the sales page. So I have a long form written sales page. And the script that I'm using, we're going to talk about in just a little bit.

It's the star story solution script. And that is much much Different, a lot longer, usually about 10 to 15 minutes, I'm going to try and push through it for you guys and get it done in about 10 minutes. So that way you can see the overview just and we'll do a quick run through. But that's kind of what you have to have, in order to create a self liquidating offer, you have to have a long form sales page, where you have a lot of reviews, you have people that are talking about things, it's not something where it's just easy to say yes to like that. It has to be built up on why people should trust it. And then for both of these order forms, when they click Yes, finally, this will show up and it'll say yes, you know, has a little button.

Then all that happens here is it goes okay. Right to this order form. And it goes okay, here's all this I have a little banner letting them know, Hey, you can build a six figure email Empire. Here's all the things you get for free. Here's a little bit about the course. Yes, send me that offer.

And they fill in all their information. So all of this this is a page that's been tested a lot by me trade Lewellen over a million dollars in split testing has gone into this funnel in this page. So you want to really funnel hack me as much as possible because you're going to be starting off with one foot forward. Now, when it comes to a free plus shipping, that's pretty easy. You can do it two ways you can put a squeeze on the front right here. I hope I did that came up, right?

Yes, that did. Okay, good. So you can put a little squeeze page kind of rate for here. And then they'll go in here, that's fine. Or you can have like I'm about to show you right here. This is a two step order form.

And what that means is that the second they put in their email address here. And then they click Yes, I want this free book, give it to me. That automatically signs them up for the email list. So just people filling in this first part will actually be an opt in form by itself. Now if you don't want to rely on This the I have pretty similar opt in rates, I think it goes between 45 and 60%. For this because I'm asking a few more questions, but still just as good.

Then they opt in to my email list. And the best part about this is not only do I have their name, now their email address and all that critical information, but if they don't check out with step number two, and I can quickly show you what step number two looks like. If they don't fill out step number two, where it's asking for their credit card information, next time they come back, anytime that I give them this page, again, it's going to recognize their IP address, save their cookie, and it's going to re establish that connection and go, here's all that information you put in from before. So guess what, they go right to Part Number two, and just go, Hey, put in this information, and we'll ship this right off to you. So it makes it so easy that people don't have to refill in things which is a huge hurdle towards actually getting the sale.

The more steps that you have like that, that cut off those pieces of Oh, you don't have to do this again, you don't have to do that. Again, you don't have to do that again. It's kind of like Amazon or PayPal. They're one click checkouts. It's so freakin easy. It's easy to say yes.

And the easier you make it to say yes, the more people that will say yes to you. So on top of that, I have what's known as an order form bump. That's a great thing to have. I have a lot of split tests and case studies in here about the order form bump and why you need it. Needless to say, It's why I personally have a free plus shipping even. And why send most of my people to a free plus shipping.

Because that basically you're going to end up making about twice as much money. Like I said, you may seem like you're losing money here, but when you have an order form bump, you can actually make more money than initially and you get twice to four times as many customers which to me is like duh, that's a win win all the way. So that's why I do that. Overall, a free plus shipping, I personally think is a great place to start from The only there's a few places where I haven't seen it work. And that's usually supplements. It supplements are like a weird industry in themselves.

I mean, like, they break a lot of the marketing rules that I say, don't do this or do this. And it's like you do the opposite inside the supplement industry. And that's what works. So it's like, I'm gonna tell you that for your Oto is your one time offers your upsells after someone says yes to this initial order form, they're going to end up, you know, as a supplement going, Hey, you want more supplements, you want more of that exact same thing you bought, and people will go buy it. But if you actually do that with your products, say, Oh, I just sold you how to lose weight through this diet plan. And then I sell you another diet plan.

No one's gonna buy no one. It's just gonna be an abysmal offer. But again, supplements are the only industry where free plus shipping really doesn't work or otiose. You don't tell him like you're supposed to. It's a weird, weird industry. And there's a few industries like that and it's like come across them, I talk about them.

But so, so far in between, I like to start off with a free plus shipping. And then like I said, we'll usually use a tripwire. And then if someone doesn't buy on that tripwire immediately, it'll turn into an SLO. In my later emails in my later email sequences, usually after like day five, or 10, I'll let them know, Hey, this is going up. And now every link I send them is to this URL instead of this one. And thank God.

When you use these things, and they expire, and you redirect them to different parts, you know, auto expires for so many days, it'll actually keep their cookies in their IP address, so they can't fake going back to these URLs. They can't go back to your old emails, open up that URL and purchase it actually redirects them. So this is another another another reason why I use Click Funnels. There's just so many reasons why it's one. There are negatives to it, of course, but there's positives and negatives to everything. I mean, you could do the exact same thing when you're talking about water too much water To kill you, but it's a really great thing.

We're like 70% water we need It's live. Same thing with Click Funnels. There's negative things to it, but there are so many positives. I don't know why anyone would even compare or us can