Buying Solo Ads in a Marketplace

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Transcript

Okay, now let's dive into a few of the websites that you can actually buy solo ads from these are marketplaces. Now there are forums and Facebook groups that basically serve as marketplaces or hub spots for buyers and sellers. But these are actually websites, they're dedicated to this rather than open forums or groups. Now I want to give a few details. When someone charges to lower price, it's probably too good to be true. And when someone charges a high price, it can sometimes be too good to be true.

So be weary, especially on the lower end of cliques, you're going to get a lot of clicks a little bit of money. And also, if those clicks cost a lot, it doesn't directly correlate to them being good or valuable clicks. Now, with that being said, the other thing I will tell you is that do not look at how long someone has been inside the solo ad industry. I've actually dealt with a few and one in particular really rubbed me the wrong way. An old old solo ad provider. I mean, since the early days, I believe you like 2002.

Long story short, it was not a good brush because he hadn't kept up on his list. His relationship was not recent. So he struggled to even deliver a few hundred clicks, and I was looking to get a few thousand. So it was just a bad bad connection. But I went with him because, wow, I'd seen that you'd been around for a long time. A long time doesn't mean anything.

Recency is a big equivalent factor in if you buy or not. All right, if he hasn't delivered in the last month, or at least the last couple, Matt last month pretty bad even. But if he hasn't delivered like in the last week, then there may be something wrong, the seller probably isn't in contact with their lists as much as they should be. So with that being said, I can go into To the Business Health investing, let's go into investing. Or we can go into other that way, it's kind of varied as well. And we can see the different types of solo ads that are provided because there's a plethora of niches that you can get clicks for.

So here we have investing, same investing, high quality $120. So add 250. So again, those are, those are pretty good. That can work out to your benefit. If you're inside the investing. You can even be inside just the money or, again, similar niche, you can talk with them about that.

Does this work for finance management or debt consolidation? Or what would this work with this list? Just ask them that they'll let you know. And obviously, if they're gonna lie about it, then you're going to get abysmal results, but thankfully, you bought a small amount of clicks. So it's not going to affect you a lot. So I you start small, usually one or only 200 clicks, and then you build up after that.

And we'll talk about the way that you actually build up. And where you kind of say yes, or hold off and stay at that level or move to a new seller. There's a few different ways to know when that's okay to do. So here we go. Again, here's some of the other ones. Okay list on personal ads.

So there's not many as you can see inside this marketplace, not all marketplaces are very large when it comes to the variety. The Facebook groups are definitely the largest and the most likely for you to be able to get someone who can help you either find that group or provider or actually come out and reach out to you just by posting saying, Hey, I'm in the health industry niche with this product. Looking for for providers contact me, I guarantee you're going to get some messages. So here's another one. This is Udemy, which is close to Udemy. But Udemy.

And again, it doesn't have quite as many providers here, you can see some people have provided a lot 1600 sales here. You're seeing the average cost per click, that's the CPC. So those are all the people logged in. And those are your top providers. You can go inside, let's just go ahead and click inside of one. You'll be able to see a little bit about the person what their list is like some of the video testimonials.

Here's some Facebook reviews, obviously they're probably in Facebook groups as well. Yep. I've actually bought clicks from him. Okay, so that's his Facebook picture. Sometimes people from different countries go with different names. I just don't know why.

But he's Jason here. So with that being Said lots of leads but all from India so zero commissions for me. Again, that's something that you want to watch out for for signups. Okay. Good run 14 opt ins 10% over delivery. So 14% opt in for $73 or what would that be about 3335 cents a click, that's not a good conversion ratio.

So this is probably something that you might want to stay away from. This is why you read all of these things. See out of and you can see even how many clicks they ordered. So she got 103 leads out of 500 clicks ordered. That is a abysmal conversion rate in my book to only get 20% opt ins and make zero dollars. That's how much she made.

Looks like all these people. Okay, so they finally actually made a sale, they made a sale. Most of this traffic, as you can see, isn't that great? None of this is resulting in sales. That's what that red is. So some websites have this Udemy does, that's a pretty cool part towards it.

Safe swaps is a little different. Safe swap is like swapping your list, I'm going to give you 100 clicks, you give me 100 clicks. So those hundred clicks may sign up for your offer. They may not your hundred clicks may sign up for my offer. They may not it's kind of like a way just to swap things. And you do this it's called click banking.

When you are done with that list, say okay, this list has been you know, 60 days I've been contacting them nothing I usually do at the 45 or 60 day Mark and I will even swap my list because these people have responded they haven't bought they haven't done anything. They definitely aren't on my buyers list right because I segment those people so all these people are just gonna probably get swapped over and any links links I can get out of Any monetization, that's what I'm going to do. Otherwise, it's just a great way to kind of squeeze out that last little bit of an email list that you have, especially when you have larger lists 5000 10,000 people, then you want to squeeze out like eight from these, you know, 3000 people that I just scrubbed out in the last 60 days, I could probably get another 500 or 600 emails out of this by swapping links, and click banking.

That's a really awesome thing to do to build your list. So outside of that, those are most of the ways that you're going to go through inside of marketplaces and websites, to just see what the reviews are like, if they are actually delivering a good enough quality. And I'm going to tell you this. The reason that you need to have a value ladder is because you're not going to most times like I said before, I'm giving you the harsh reality, breakeven you will not you will probably make 50% and then another 50% will come after 30 days of emails. And that's because you have a back end You have a mid ticket, you have a continuity you have other products, you're pitching them other affiliate offers, you have a coaching program you probably pitch to them that's $5,000 you know, you get one conversion like that.

And now all your advertising bills are done they've been paid for with one conversion on that back end. So that's what it's all about. So buying these ads, make sure that you are getting some good opt in rates. First off, I expect at least like 40 to 50% and then you're at least getting sales so that people are identifying themselves as buyers if you aren't getting buyers and you're not building a buyer's list. What is the point there all freebie seekers and freebie seekers have a mindset don't want to touch not even with a 10 foot pole

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