Okay, now let's get into the value ladder. And just a general overview of it, as we go in step by step, piece by piece, I'm going to give you the exact same funnel ideas, setups, etc. to use inside of each of your funnels, and the scripts that go along with it. But before that, I think that you really need to understand the importance of the value ladder. I've explained it a few other ways throughout these different lectures and modules. But the main idea is that I just want you to see that at the very bottom of this right at the price scale, you know, the bottom, that free survey, the exchange of information is extremely easy of a threshold to break through for someone to give you their email address, which in today's day and age is kind of like a I would say pass your by thing to do, in a sense that, okay, sure.

Here's my email, you know, just give me whatever you got. Send it Over there, I'll check it out. Some people really check their email boxes and, you know, are involved other people, you know, I've seen them they have like 1000 10,000, you know, email sitting inside that inbox. But the idea is that the threshold for almost everybody is about the same. Okay, sure. And getting to say yes to one thing upfront as a salesman, that's what we are.

Whether you see yourself as a true salesman or not, you are a marketer, and you have to be kind of a follower of salesmanship. So getting to say yes to one thing up front is going to lead to other yeses down the road. See, even before you get that first Yes, you really are getting small yeses, right. They usually click on an ad they click on a link. That's that first. Yes.

When you send off a solo ad, do a banner ad do any of these different types of forms of marketing? They're saying yes to one thing then they will And on that squeeze page, and it's Hey, would you like to get this information for completely free, just give us your email, yes, then you properly bridge that over. And we'll be talking about that into the sales page, your front end. And that front end again, is right here. That's that first dollar sign. And it's going to really open up the ability for someone to go, here's my credit card, I've passed that really the hardest threshold, I believe is that first payment threshold after that, then you're working more or less like a downhill, just keep up the same momentum and you'll be good.

It's an uphill battle though, for the first purchase. So always keep that in mind. everything that you're doing is just to really get that first purchase in and then a lot of stuff in the later back end. Like I talked about after this line, you're gonna probably put paid advertising in here. And right here's where you're finally going to break even So, with that being said, again, your front end is going to be something where they finally pull out their credit card, they trust you just enough to say yes, usually I like to have what I call otiose one time offers. And I usually have between two and three.

And we'll get a little bit more into this. And again, I'll be diving in and showing you the exact ideas behind it. But some of your continuity, it's going to basically start around the same time either here or here, after someone's made their first purchase. For me, personally, I teach you that you can do it right at this critical point here. And then they can either purchase this or this and this of course is your middle and this being your continuity, right. So whenever they come through, they make that first initial purchase, hold out the credit card, trust you enough, you have really established that first procedure of the value ladder which is It's a low threshold, usually something and I'll get into the different price points and we'll go into that way in depth.

But usually between a specific price point that's really easy to say yes to. And then you go up and you're gonna start adding them to a different email lists, segmenting them, moving them and saying, Hey, I know that you purchased this over here. I want to thank you for that. Now, just simply, you know, if you would like to two x or three X, your income or whatever the success is that you're buying this course for, get this next product and it's going to do just that. So again, these are higher upsells as you can see it you know, it's not it's more than double the price even of these, but we'll get to the, like I said price ranges from here. Then, like I talked about you guys probably this is the one thing that's probably shot through your ears.

Is a 12 to 100 k program. And know are is everyone going to say yes to this that says yes to this? No, they're not. But that's the idea of a funnel, right? At some point, that's terrible drawing, at some point, it's going to start getting smaller and smaller, right? And where that place bottlenecks in, that's where you're increasing that price point, you're increasing that price point, right?

So it's not that everyone's going to say yes to it. It's that a portion of your audience will say yes to it. And that's the thing to keep in mind. And when you do that, you can really have a bigger picture for your business and not feel overwhelmed by just this front end, not being able to make money here, you're probably not going to make money here. When you live with that fact. It's way easier to go forward.

Purchase paid advertising, have some people that make purchases. And then like I said, maybe you break even here. Heck, maybe you break you Even here, who cares? Because this is what a business is about, from here to here. All right? If you're not focused on that, then your focus basically on what's going to eventually be failure.

Because people that focus on this front end right here, they don't make a lot of money. And if they do make a lot of money, it comes really hard with a lot of work. And that's not what we're about. We're about working half as much. And making four times as much money. It's a mindset change.

And when you have that mindset change, you work smarter, not harder, which is all that our future is about, especially as the human race on this planet. We need to work smarter. It's not about using our bronze, it's about using our minds, and you don't have to be hyper intelligent. You just have to be able to think period, and I think that we all have that ability. So when I start going through these different steps, I'm just going to ask you to place inside whatever your niche or industry If you want to funnel hack and success hack me, go ahead if you want to affiliate me cool, I'll be covering a few different steps and going through a few different ideas in each of these steps. So, let's, with that being said, jump right into the bait.